Unveiling the Enigmatic Force Fueling Off-White’s Success The world of luxury streetwear has been revolutionized by the enigmatic figure behind Off-White, Davide De Giglio. As the quiet mastermind steering the ship of the opaque Milanese holding company New Guards Group, De Giglio has orchestrated the meteoric rise of not only Off-White but also other highly […]
The Debrief | The Evolving Art of Brand Collaborations
The Debrief | The Evolving Art of Brand Collaborations In today’s competitive market, brands are constantly seeking new ways to capture the attention of consumers who are becoming increasingly savvy. One strategy that has proven to be successful in cutting through the noise is brand collaborations. This week’s Debrief explores the current state of collaborations, […]
Can Off-White Get Back on Track?
In the fast-paced world of fashion, brands often navigate turbulent waters. For Off-White, a brand renowned for bridging streetwear with luxury, recent years have posed significant challenges. The unexpected death of founder Virgil Abloh, coupled with strategic missteps and market fluctuations, has left the brand striving for a revitalization strategy under the leadership of new […]