Do Sports Leagues Need ‘Creative Directors’? In a bold move to shake up the sports industry, Major League Soccer (MLS) recently announced the appointment of streetwear designer Guillermo Andrade as its creative advisor. This strategic decision aims to leverage Andrade’s unique perspective and cultural influence to enhance the MLS brand and attract a broader audience. […]
Nike’s Latest Sports Headache, Explained
Nike’s Latest Sports Headache: FC Barcelona Considers In-House Approach In the fast-paced and highly competitive world of sports partnerships, even the most established relationships can hit a rough patch. Recently, global sportswear giant Nike found itself in a bit of a bind as FC Barcelona, one of its long-standing partners, hinted at the possibility of […]
Burberry Announces Korean Footballer Son Heung-min as Ambassador
Burberry Taps Korean Footballer Son Heung-min as Brand Ambassador Luxury fashion brands are increasingly recognizing the power of sports personalities in their marketing strategies. Burberry, the iconic British fashion house, has recently joined this trend by announcing Korean footballer Son Heung-min as its newest brand ambassador. This strategic partnership marks Burberry’s foray into the world […]
Inside the Big Business of Styling Athletes
Inside the Big Business of Styling Athletes In the fast-paced world of professional sports, athletes are not only recognized for their skills on the court or field but also for their sense of style off-duty. Gone are the days when sports stars could get away with a simple t-shirt and jeans combo. Today, NBA stars […]
Why Aren’t Luxury Brands Signing India’s Cricketers?
Why Luxury Brands Hesitate to Sign India’s Cricketers In the world of sports, few athletes hold as much influence over their fans as cricketers in India. With a massive fan following and a revered status in the country, these sportsmen have the potential to be powerful marketing vehicles for global luxury fashion brands. However, despite […]
Mukesh Ambani targets small businesses to boost IPL revenues
Mukesh Ambani Targets Small Businesses to Boost IPL Revenues In the realm of business magnates, Mukesh Ambani stands out as a visionary leader with a knack for spotting opportunities where others see challenges. His latest move to target small businesses as a means to boost revenues for the Indian Premier League (IPL) is a testament […]