Op-Ed | Luxury Brands Have Tennis Fever Luxury brands have long been synonymous with exclusivity, elegance, and sophistication. From high-end fashion houses to prestigious watchmakers, these brands have always sought out unique opportunities to align themselves with sports, events, and personalities that embody their values. In recent years, the world of tennis has emerged as […]
The Debrief | Why Some Sports Win Big in Fashion — and Others Don’t
The Debrief | Why Some Sports Win Big in Fashion — and Others Don’t In the world of fashion, the intersection with sports has always been a captivating affair. From the iconic collaborations between high-end designers and athletic brands to the influence of athletes’ personal style on fashion trends, the relationship between sports and fashion […]
How Luxury Brands Court the 1 Percent
Luxury Brands: The Art of Courting the 1 Percent In the realm of luxury brands, the quest to court the 1 percent has always been a high-stakes game. However, in recent times, this pursuit has intensified as companies vie for the attention and loyalty of the ultra-wealthy clientele known as VICs, or Very Important Clients. […]
What Luxury Can Do About the Tourism Crisis
Luxury Brands: Adapting Marketing Strategies in the Wake of the Tourism Crisis The tourism industry has taken a massive hit due to the global pandemic, and the effects are reverberating across various sectors, including luxury brands. With travel restrictions in place and consumer priorities shifting, the luxury business is facing a significant downturn in sales. […]
How Fashion Can Engage With the Global Culture, the Right Way
Fashion Forward: Engaging With Global Culture Authentically The landscape of fashion is constantly evolving, with creative and commercial energy now being fueled by frontier markets in Asia, Africa, and Latin America. As global brands seek to expand their reach and resonate with a diverse audience, it is crucial for them to understand the importance of […]
Join Us at BoF CROSSROADS in Dubai
Join Us at BoF CROSSROADS in Dubai BoF, the renowned authority in the fashion industry, is gearing up to host a groundbreaking event in Dubai this April. From the 10th to the 11th, BoF CROSSROADS will convene some of the most influential business and creative minds to explore and dissect the myriad of business prospects […]
How Hotels Became Fashion’s Most In-Demand Partner
How Hotels Became Fashion’s Most In-Demand Partner In the realm of luxury and style, hotels have emerged as unexpected but highly sought-after collaborators for fashion and beauty brands. What was once a simple exchange of branded bathrobes and keychains has evolved into a sophisticated partnership, where the worlds of hospitality and high fashion seamlessly blend […]
The BoF Brand Magic Index: Volume 2
The BoF Brand Magic Index: Volume 2 BoF Insights, in collaboration with Quilt.AI, has once again unveiled The BoF Brand Magic Index, a groundbreaking tool that delves into the intricacies of the brand-customer relationship within the realms of fashion and luxury. This innovative index employs AI-driven analysis, sifting through a vast array of social media […]
Former Fendi Chief to Lead Jil Sander
Former Fendi Chief Executive Serge Brunschwig Takes the Helm at Jil Sander The fashion industry is no stranger to high-profile executive shuffles, and the latest move sees former Fendi chief executive Serge Brunschwig stepping into the role of CEO at Jil Sander. This announcement also comes with the additional title of chief strategy officer at […]
Luxury’s China Priorities in the Year of the Snake
Luxury Brands Facing Challenges in China Market in the Year of the Snake The allure of the Chinese market for luxury brands is undeniable. With its growing middle class and increasing disposable income, China has been a key focus for many luxury brands looking to expand their global reach. However, the Year of the Snake […]