The Debrief Podcast: Analyzing Nike’s Recent Struggles and Road to Recovery In a recent episode of The Debrief podcast, senior correspondent Sheena Butler-Young and executive editor Brian Baskin were joined by BoF sports correspondent Daniel-Yaw Miller to delve into the recent challenges faced by sportswear giant Nike. The discussion centered around the various factors that […]
How Nike Ran Off Course
How Nike Lost Its Stride: A Look at the Factors Behind the Brand’s Recent Slump Nike, the iconic sportswear giant, is currently facing its toughest challenge in over a decade. While its competitors are thriving and setting new trends in the industry, Nike seems to have lost its stride. The brand that was once synonymous […]
China’s Extended 618 Shopping Festival Fails to Stir Excitement
China’s Extended 618 Shopping Festival Fails to Stir Excitement China’s annual 618 Shopping Festival is a much-anticipated event in the world of e-commerce, with major players like JD.com and Alibaba’s Tmall offering huge discounts and promotions to attract consumers. However, this year’s extended festival seems to have failed in generating the usual level of excitement […]
The Debrief | Is Nike Finally Winning With Women?
The Debrief: Is Nike Finally Winning With Women? When it comes to the world of athletics and sportswear, Nike has long been a dominant force. However, there has been a lingering question of whether the brand truly resonates with female athletes and consumers. This year, Nike seems to be making significant strides in addressing this […]
How Luxury Brands Court the 1 Percent
Luxury Brands: The Art of Courting the 1 Percent In the realm of luxury brands, the quest to court the 1 percent has always been a high-stakes game. However, in recent times, this pursuit has intensified as companies vie for the attention and loyalty of the ultra-wealthy clientele known as VICs, or Very Important Clients. […]
How Fara Homidi Uses Cool to Sell Cosmetics
How Fara Homidi Uses Cool to Sell Cosmetics In a saturated beauty market where celebrity endorsements dominate the scene, Fara Homidi is carving out her niche with a unique approach to selling cosmetics. While many brands rely on star power to drive sales, Homidi’s strategy hinges on an under-the-radar allure that sets her products apart […]
The Debrief | How Fashion Brands Build Community in 2025
The Debrief: How Fashion Brands Build Community in 2025 In an era marked by consumer caution and social fragmentation, fashion brands are strategically turning towards community-building as a cornerstone of their business strategies. Recognizing the power of fostering connections and emotional engagement with their audience, brands are prioritizing the cultivation of loyal communities to navigate […]
BoF Masterclass | Building an Effective Loyalty Programme
BoF Masterclass | Building an Effective Loyalty Programme Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.” In the ever-competitive landscape of business, companies are constantly seeking innovative ways to retain customers and foster brand loyalty. One strategy that has proven to be […]
BoF Masterclass | How to Create Cultural Moments on Any Budget
BoF Masterclass | How to Create Cultural Moments on Any Budget In the fast-paced world of business and fashion, creating cultural moments that resonate with audiences is a key strategy for success. These moments not only capture attention but also drive engagement, loyalty, and ultimately, sales. However, the misconception that cultural moments require hefty budgets […]
Product Drops Are Fashion’s New Can’t-Miss Events
Product Drops Are Fashion’s New Can’t-Miss Events In the fast-paced world of fashion, staying ahead of the curve is essential to capture the attention of consumers, especially the younger generations. Brands are constantly seeking innovative ways to engage with their audience, and one trend that has been gaining momentum is turning product drops into experiential […]