Adidas and Puma Bet on Running Shoes as Tariffs Loom Adidas and Puma, two iconic German sneaker brands, are gearing up for a strategic shift in their product focus. With the looming threat of tariffs and the increasing competition from smaller rivals like Hoka and On Holding AG, both companies are setting their sights on […]
Amina Muaddi Opens Its First-Ever Store
Amina Muaddi Opens Its First-Ever Store Amina Muaddi, the renowned women’s footwear brand, has reached a significant milestone in its seven-year journey by launching its premier standalone store in Paris. This new boutique marks a pivotal moment for the brand, known for its luxurious and fashion-forward shoe designs that have garnered a global following. The […]
Gap Inc. and Athleta Invest $1 Million in Footwear and Apparel Start-up Saysh
Gap Inc. and Athleta Invest $1 Million in Footwear and Apparel Start-up Saysh Gap Inc. and its subsidiary Athleta have made a strategic move by investing $1 million in the emerging footwear and apparel start-up Saysh. This investment showcases Gap Inc.’s commitment to staying at the forefront of innovation and aligning with brands that are […]
Can Puma Strike Gold Twice With Rihanna?
Can Puma Strike Gold Twice With Rihanna? When Rihanna teamed up with Puma for the first Fenty x Puma collaboration, it was nothing short of a game-changer. The partnership not only elevated Puma’s status in the fashion world but also set a new benchmark for successful celebrity-brand collaborations. The Fenty x Puma collection not only […]
Sneaker Brand On to Launch New Line With FKA Twigs
Sneaker Brand On to Launch New Line With FKA Twigs Swiss-based sneaker brand On is taking a bold step into the world of celebrity collaborations by teaming up with British musician FKA Twigs. The innovative brand, known for its cutting-edge technology and stylish designs, is set to release a new line of training apparel in […]
Nike Appoints Jared Carver as Converse CEO
Nike Appoints Jared Carver as Converse CEO In a strategic shift within its leadership team, Nike has recently announced the appointment of Jared Carver as the new Chief Executive Officer of Converse. This move comes as part of a broader restructuring effort within the sportswear giant, with Carver stepping into the role previously held by […]
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
Adidas Plans to Still Use Yeezy Designs After Costly Divorce Adidas, the renowned sportswear giant, has been navigating turbulent waters following its high-profile split with Kanye West, also known as Ye. The fallout from this separation has been significant, with Adidas recently slashing its profitability forecast for the fourth time this year. Despite the challenges […]
Adidas Places Yeezy Partnership Under Review
Adidas Places Yeezy Partnership Under Review Adidas, the renowned German sportswear giant, has recently found itself at the center of a controversy surrounding its partnership with Ye, the artist and designer formerly known as Kanye West. The dispute arose when Ye took to Instagram in August and early September to express his frustration, alleging that […]
On Returns to Profit, Surpasses $1 Billion in Revenue
On Returns to Profit, Surpasses $1 Billion in Revenue In a remarkable turn of events, the fast-growing Swiss running footwear company has not just bounced back from a challenging period but has exceeded all expectations by reporting a net income of CHF 57.7 million ($62.4 million). This impressive figure marks a significant upswing from the […]
Adidas Has Extended Contract With Basketball Star Anthony Edwards, CEO Confirms
Adidas Extends Contract with Basketball Phenom Anthony Edwards, CEO Confirms In the realm of sports endorsements, securing a deal with a rising star can significantly impact a brand’s trajectory. This rings especially true for Adidas, as they recently announced the extension of their partnership with basketball sensation Anthony Edwards. The confirmation came directly from the […]