Salomon’s XT-6 Sneakers Help ‘Sportstyle’ Division to Sales of $165 Million Through Q3 In a remarkable display of market dominance, Salomon, the renowned sportswear brand, has seen its ‘Sportstyle’ division achieve staggering sales of $165 million through the third quarter of the fiscal year. This impressive performance is not only a testament to the brand’s […]
June Ambrose on Leaving Puma and How Sports Changed Fashion
June Ambrose on Leaving Puma and How Sports Changed Fashion June Ambrose, the renowned stylist and costume designer, has recently announced her departure from Puma, where she held the position of creative director for women’s basketball. During her time at the sportswear giant, Ambrose made significant strides in elevating the stature of sports in high […]
How Soccer Conquered the US Sneaker Market
How Soccer Cleats Scored Big in the US Sneaker Market The United States has long been a stronghold for basketball sneakers, with iconic brands like Nike and Adidas leading the charge in this lucrative market. However, in recent years, there has been a noticeable shift as soccer cleats, also known as football boots, have started […]
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
Adidas Plans to Still Use Yeezy Designs After Costly Divorce Adidas, the renowned sportswear giant, has been navigating turbulent waters following its high-profile split with Kanye West, also known as Ye. The fallout from this separation has been significant, with Adidas recently slashing its profitability forecast for the fourth time this year. Despite the challenges […]
Palace Founder Lev Tanju Joins Fila
Palace Founder Lev Tanju Joins Fila Lev Tanju, the visionary founder behind the British streetwear phenomenon Palace Skateboards, is set to embark on a new chapter in his illustrious career. Fila, the iconic sportswear brand, has announced that Tanju will be joining forces with them as the creative director for their latest venture, the Fila+ […]
Shaquille O’Neal Named President of Basketball at Reebok
Shaquille O’Neal Named President of Basketball at Reebok Reebok, the iconic sportswear brand, made waves in the industry with its recent announcement of NBA legends Shaquille O’Neal and Allen Iverson stepping into key leadership roles. Shaquille O’Neal has been appointed as the President of Basketball, while Allen Iverson will take on the role of Vice […]
Adidas Has Extended Contract With Basketball Star Anthony Edwards, CEO Confirms
Adidas Extends Contract with Basketball Phenom Anthony Edwards, CEO Confirms In the realm of sports endorsements, securing a deal with a rising star can significantly impact a brand’s trajectory. This rings especially true for Adidas, as they recently announced the extension of their partnership with basketball sensation Anthony Edwards. The confirmation came directly from the […]
Nike’s Declining Brand Heat, in Five Charts
Nike’s Declining Brand Heat: Analyzing the Impact in Five Charts Nike, the global sportswear giant, has long been a powerhouse in the industry, setting trends and driving cultural conversations with its innovative designs and marketing strategies. However, recent data trends suggest that the brand’s once red-hot status may be cooling off. In particular, Nike’s hottest […]
Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades
Fashion Brands Are Capitalizing on Baseball’s Biggest World Series in Decades The World Series is not just a battle between two baseball teams; it’s also a showdown for brands looking to score big with fans. This year’s high-profile matchup between the New York Yankees and the Los Angeles Dodgers has created a buzz in the […]
The Best Athletic Shoes for Women Were Designed for Men. Until Now.
The Best Athletic Shoes for Women Were Designed for Men. Until Now. When it comes to athletic footwear, the industry has long been dominated by designs originally crafted for men. Women who are serious about their fitness routines have often found themselves compromising on style, fit, and performance when it comes to sports shoes. However, […]