Building Brand Communities and Lasting Consumer Connections In today’s overcrowded market, capturing consumer attention and fostering loyalty has become more challenging than ever. The Business of Fashion and Klaviyo recently teamed up to host a panel event aimed at shedding light on how brands can rise above the noise and forge meaningful connections with their […]
How to Master the Art of ‘Trash Talk’ Marketing
Mastering the Art of ‘Trash Talk’ Marketing: How Sportswear Brands are Leading the Way In the world of sports, trash talk is a time-honored tradition. From the NBA Finals to the Super Bowl, athletes and fans alike revel in the competitive banter that comes with the territory. However, in recent years, this playful exchange has […]
Temu US Sales Plunge 25% Amid Tariff Barrage
Temu US Sales Plunge 25% Amid Tariff Barrage In the competitive landscape of retail, companies are constantly battling challenges to maintain their market share and profitability. Recent reports have shown that Temu, a prominent player in the fashion industry, is facing a significant hurdle as its US sales have plummeted by a staggering 25%. This […]
What Luxury Can Do About the Tourism Crisis
Luxury Brands: Adapting Marketing Strategies in the Wake of the Tourism Crisis The tourism industry has taken a massive hit due to the global pandemic, and the effects are reverberating across various sectors, including luxury brands. With travel restrictions in place and consumer priorities shifting, the luxury business is facing a significant downturn in sales. […]
BoF Masterclass | How Brands Build Genuine Communities
BoF Masterclass | How Brands Build Genuine Communities In the ever-evolving landscape of business and marketing, one thing remains constant: the power of community. Building a genuine and engaged community around a brand is not only a smart business move but also a way to create lasting relationships with customers. This concept is at the […]
Fashion’s Unexpected Data Treasure Troves
Fashion’s Unexpected Data Treasure Troves In the ever-changing landscape of the fashion industry, staying ahead of trends is crucial for success. Gone are the days when gut feelings and instinct alone could drive sales and influence style choices. Today, a new wave of independent fashion brokers is emerging, leveraging data in ways that were previously […]
Puig Posts 14% Rise in Holiday Sales
Puig Posts 14% Rise in Holiday Sales Puig, the Barcelona-based powerhouse known for its luxurious perfume brands such as Rabanne, Carolina Herrera, and Jean Paul Gaultier, has recently reported a significant surge in holiday sales. The company disclosed that its net sales for the final quarter of the year, spanning from October to December 31, […]