How Emerging Travel Trends Are Informing July’s Expansion Strategy With global travel flows gradually returning to pre-pandemic levels, the luggage brand July is strategically evolving its product offerings to meet the changing needs and preferences of travelers. In a recent interview with co-founder and director Athan Didaskalou, Business of Fashion (BoF) delved into the insights […]
Why Are There So Many Luggage Brands?
The Rise of Luggage Brands: Navigating the Crowded Market In a world where travel has become more accessible than ever, the luggage industry has witnessed a significant boom in recent years. Tourists and frequent travelers alike are spoiled for choice when it comes to selecting the perfect suitcase, with a plethora of brands catering to […]