What Comes After Adidas’ Samba? The women’s sneaker market is experiencing a significant surge, riding on the coattails of the increasing interest in women’s sports and the shift towards casualized dress codes that prioritize comfort without compromising style. While brands like Adidas have made waves with iconic silhouettes like the Samba, there is a growing […]
Golden Goose Reports Double-Digit Sales Growth in 2024
Golden Goose Reports Double-Digit Sales Growth in 2024 Golden Goose, the private equity-backed luxury sneaker maker, has recently announced a remarkable achievement – double-digit sales growth in 2024. This significant milestone comes at a time when the company is strategically focusing on maintaining its momentum in the ever-changing luxury market landscape. The brand’s decision to […]
Puma Warns Tariffs, Geopolitical Tensions in 2025 Forecast
Puma Warns Tariffs, Geopolitical Tensions in 2025 Forecast In a recent statement, the German sportswear giant Puma has issued a warning regarding the potential impact of tariffs and geopolitical tensions on its 2025 forecast. Despite expecting currency-adjusted sales to grow in the low- to mid-single-digit range, the company is bracing itself for challenges that may […]
How an Indie Running Brand Plans to Compete With Sneaker Giants
Satisfy’s Bold Step: Launching into the Competitive Sneaker Market In the realm of lifestyle activewear, the competition is fierce, with established sneaker giants dominating the market. However, indie running brand Satisfy is gearing up to make a splash with the release of its inaugural running sneaker this summer. This bold move marks the brand’s entry […]
Adidas Sets Cautious Tone for 2025 Outlook, Flags Tariff Risk
Adidas Sets Cautious Tone for 2025 Outlook, Flags Tariff Risk Adidas, the renowned sportswear giant, recently made headlines as it set a cautious tone for its 2025 outlook. The company’s forecast for the upcoming year includes lower-than-expected operating profit projections, a move that has sparked interest and concern among investors and industry experts alike. This […]