Stability AI Revolutionizes Visual Content Creation with New Stable Virtual Camera In the realm of visual content creation, the advent of artificial intelligence has significantly transformed the landscape, revolutionizing the way we perceive and interact with images and videos. The latest innovation in this field comes from Stability AI, with the introduction of their groundbreaking […]
How Fashion Learned to Love The Real Housewives
Fashion Industry Embraces The Real Housewives Phenomenon For nearly two decades, Bravo’s iconic reality TV series, The Real Housewives, has captivated audiences with its drama, luxury, and larger-than-life personalities. While the show has always been a pop culture staple, its influence on the fashion industry has recently reached new heights. Marketers and designers alike are […]
This Week: Will Nike Show the First Steps of a Turnaround?
This Week: Will Nike Show the First Steps of a Turnaround? Nike, the sportswear giant, is gearing up to report its first full quarter under the leadership of new CEO Elliott Hill. The company is on a mission to stage a remarkable comeback after facing challenges in the recent past. With Hill at the helm, […]
When Every Product Launch Is a Holiday
When Every Product Launch Is a Holiday In the fast-paced world of marketing and consumerism, every brand is constantly striving to capture the attention of their target audience. From social media campaigns to celebrity endorsements, companies are always looking for new and innovative ways to stand out from the competition. One strategy that has been […]
The Fight for Influencer Marketing Dollars Heats Up
The Fight for Influencer Marketing Dollars Heats Up In the ever-competitive arena of influencer marketing, where brands seek to connect with audiences through social media personalities, a new player has emerged to challenge the status quo. ShopMy, a four-year-old influencer monetization platform, has been making waves by attracting over 50,000 creators to its platform. This […]
Together Group Acquires Digital Studios Imerza and Visualisation One
Together Group Acquires Digital Studios Imerza and Visualisation One In a strategic move to bolster its immersive digital experience offerings, Together Group, the parent company to Purple PR, has recently acquired two prominent digital studios – Imerza and Visualisation One. This acquisition marks a significant step towards expanding the group’s technological capabilities and solidifying its […]
Can You Sell Sexual Wellness Without Sex?
Can You Sell Sexual Wellness Without Sex? The sexual wellness industry, once a promising and rapidly growing sector, is currently facing setbacks in the United States. With mainstream retailers stepping back and social media platforms imposing restrictions on digital marketing related to sexual products, brands within this space are being forced to pivot and rethink […]
Can Formula 1 Keep TAG Heuer in the Fast Lane?
Can Formula 1 Keep TAG Heuer in the Fast Lane? TAG Heuer, the renowned watch brand under the LVMH umbrella, is gearing up to accelerate its marketing efforts in the dynamic world of Formula 1 racing. With plans to allocate almost 20 percent of its sales to marketing initiatives this year, the brand is underlining […]
A TikTok-Famous Brand Gets Ready for Life Offline
A TikTok-Famous Brand Gets Ready for Life Offline In the ever-changing landscape of digital marketing and e-commerce, the power of social media platforms cannot be underestimated. Liverpool-based mass cosmetics brand, Made by Mitchell, experienced firsthand the transformative impact of TikTok on its business trajectory. Initially teetering on the edge of closure, the brand was catapulted […]
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming Fashion gaming has taken a new turn with Drest, the fashion styling mobile app that recently received a significant $19.1 million investment in June 2023. This infusion of capital has paved the way for Drest to relaunch as a groundbreaking marketing tool that leverages storytelling […]