Drunk Elephant Was Never for Kids Drunk Elephant, the renowned clean beauty brand that took the skincare world by storm, has been navigating choppy waters since its acquisition by beauty giant Shiseido. While the brand has faced significant challenges in recent years, one of its most notable missteps may have been its pivot towards targeting […]
The BoF Podcast | Modest Fashion at a Crossroads
The BoF Podcast | Modest Fashion at a Crossroads In a world where fashion trends are ever-changing, one movement has been steadily gaining momentum – modest fashion. Linda Anggrea of Modinity, Kareem Türe of Modanisa, and Rabia Zargarpur of Rabia Z recently joined Imran Amed at BoF CROSSROADS 2025 to delve into the global rise, […]
How Spain’s Indie Fashion Scene Nailed Global Growth
Spain’s Indie Fashion Scene: A Global Success Story The landscape of fashion is ever-changing, with trends coming and going at a rapid pace. In recent years, the spotlight has shifted towards Spain’s indie fashion scene, which has been making waves on a global scale. Brands such as La Veste, Gimaguas, and Flabelus have emerged as […]
Neuralink implant enables patient to make YouTube videos with generative AI’s help
The Revolutionary Neuralink Implant: Empowering Individuals with Disabilities to Create Content with AI Assistance Bradford G. Smith, living with ALS and unable to speak or move, is now communicating in groundbreaking ways thanks to the Neuralink implant. This innovative technology has not only transformed Smith’s ability to interact with the world but has also opened […]
The Secret to Influencer Longevity
The Secret to Influencer Longevity In the fast-paced world of social media influencers, where trends come and go in the blink of an eye, achieving longevity and sustaining a successful career is no easy feat. The ability to adapt and evolve with the ever-changing landscape of digital platforms is crucial for influencers looking to stand […]
2,000-year-old rice recipe brought back to stunning life by Chinese students
Reviving History: Chinese Students Bring 2,000-Year-Old Rice Recipe Back to Life Chinese students brought the ancient past to delightful light by combining Han-era techniques and modern culinary expertise. The revival of a 2,000-year-old rice recipe has captured the attention of food enthusiasts and historians alike, showcasing the enduring appeal of traditional cuisine in today’s fast-paced […]
What Makes a True Community Brand?
Crafting a True Community Brand: The Key to Genuine Customer Loyalty and High Engagement In the fast-paced world of fashion, where trends come and go in the blink of an eye, the concept of community brands has taken center stage. But what does it really mean to be a true community brand? In a landscape […]
How to Sell Sex to Gen-Z
Selling Sex to Gen-Z: Embracing Playfulness and Inclusivity in the New Era of Sexual Wellness In the realm of sexual wellness, a significant shift is taking place as Gen-Z consumers come of age. This new generation, known for their craving for playfulness, inclusivity beyond gender binaries, and a demand for emotional nuance, is reshaping the […]
Luxury Has a Fake News Problem. Is Silence the Right Strategy?
Luxury Brands Facing Fake News: The Power of Silence Luxury megabrands such as Hermès, Chanel, and Louis Vuitton are no strangers to the spotlight. Known for their impeccable craftsmanship, exclusivity, and timeless allure, these fashion houses have built empires based on tradition, quality, and prestige. However, in the age of social media and viral trends, […]
How to Get Beauty PR Right in Africa
How to Get Beauty PR Right in Africa In recent years, global beauty giants like MAC Cosmetics and L’Oréal have been making significant strides in Africa. These industry leaders have been diligently laying the groundwork and establishing robust distribution channels across the continent. However, their focus has now shifted towards creating impactful marketing activations to […]