A Guide for Elliott Hill: Navigating Nike’s Turnaround Journey Elliott Hill, the newly appointed CEO of Nike, steps into his role amidst high expectations and a monumental task ahead of him. The sportswear giant is at a crucial juncture, requiring a strategic overhaul to regain its market dominance and reshape its future trajectory. As Hill […]
How Marathons Became Fashion Shows
How Marathons Became Fashion Shows The intersection of fashion and sports has been increasingly prominent in recent years, with athletic events becoming not only a display of physical prowess but also a runway for the latest trends and collaborations. The upcoming New York City Marathon is a prime example of this evolution, set to showcase […]
Nike’s Complex Relationship With Wholesale, Explained
Nike’s Evolving Distribution Strategy: A Closer Look at the Brand’s Relationship With Wholesale Nike, the iconic sportswear giant, has been making waves in the industry once again with its strategic shift towards third-party retail. This move comes six years after the company initially announced a pivot towards direct-to-consumer channels, signaling a complex and evolving relationship […]
This Week: Nike’s Earnings and Jonathan Anderson’s Dior Debut
This Week: Nike’s Earnings and Jonathan Anderson’s Dior Debut This week marks a crucial moment for the fashion and sportswear industries as two major players, Nike and Dior, are set to make significant announcements that will shape their future strategies. Nike, the global sportswear giant, is scheduled to release its latest earnings report, while Dior […]
Case Study | How Brands Build Genuine Communities
Case Study | How Brands Build Genuine Communities In the fast-paced world of fashion, where trends come and go, building a loyal customer base is crucial for long-term success. While many companies focus on sales and marketing strategies, some savvy brands have taken a different approach by nurturing genuine communities around their products and values. […]
How I Became… ASICS SportStyle’s PR & Collaborations Lead
From Fashion PR to ASICS SportStyle: A Career Journey of Success Anissa Jaffery, the PR and Collaborations Lead at ASICS SportStyle, has traversed a remarkable career path that has seen her evolve from the fast-paced world of fashion PR agencies to a leadership role at a renowned global brand. With a rich background working with […]