Zac Posen’s return to the fashion industry as the creative director of Gap Inc. marks a significant shift not only for Posen himself but for the brands he aims to rejuvenate. Having previously established a successful name in the fashion world, Posen’s journey hit a pause when he closed his eponymous label in 2019. However, […]
How Brands Make the Most of Sample Sales
The landscape of fashion retail has notably transformed in recent years, and one of the most interesting shifts is the evolution of sample sales. Originally seen as discreet inventory clearances, these events have morphed into vibrant marketing opportunities for brands. By harnessing the power of social media, particularly platforms like TikTok, brands are now able […]
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
In a world where social media dominates marketing channels, brands like Madhappy, Patta, and Bottega Veneta are rediscovering the power of print magazines to convey their stories and values. This shift comes as brands seek to cultivate deeper connections with their audiences, escaping the crowded and often superficial landscape of social media. For instance, Patta’s […]
Stüssy To Open a New Flagship in New York
The iconic California streetwear brand Stüssy is making a significant return to New York City, setting the stage for a promising revival in physical retail. The brand has secured an expansive 5,600 square-foot location at 50 Prince Street, previously occupied by the beloved bookstore McNally Jackson. This move is confirmed through work permits filed for […]
The Fashion-iest Place on Earth?
In the picturesque setting of Disneyland Paris, a notable event took place that cemented fashion’s entwined relationship with entertainment. On the last night of fashion month, the French brand Coperni hosted an extravagant runway show that exuberantly captured the essence of both worlds, introducing an entirely new narrative to the luxury fashion sector. This event […]
Wall Street Bets on $8.5 Billion Fashion Deal’s Fate in Trial
The fashion industry stands at a crossroads as Tapestry Inc.’s $8.5 billion merger with Capri Holdings Ltd. faces a critical review by US antitrust regulators. The stakes are high, not only for the companies involved but also for hedge funds and institutional investors heavily invested in the potential outcome. The merging of Tapestry’s brands, including […]
Shein Faces Scrutiny in Italy for Alleged Greenwashing Practices
The fast-fashion giant Shein is under investigation by Italy’s antitrust agency, amid claims of misleading environmental practices. The probe targets Infinite Styles Services Co. Limited, the Dublin-based company that operates Shein’s website and mobile app. The investigation raises serious concerns about the authenticity of Shein’s sustainability claims, particularly those related to its ‘evoluSHEIN’ product line. […]
Alessandro Michele’s Valentino Vision
In an era where fashion is both a form of artistic expression and a business, Alessandro Michele’s recent appointment as creative director of Valentino marks a significant turning point for the storied Italian fashion house. After his groundbreaking tenure at Gucci, where he transformed the brand’s aesthetic and profitability, Michele’s vision for Valentino promises to […]
Eyewear’s Disruption by Smart Glasses May Have Already Begun
As technology advances at an unprecedented pace, industries grapple with integration and adaptation. The eyewear industry stands at a significant crossroads with the emergence of smart glasses. Meta, previously known as Facebook, is set to introduce its first augmented-reality glasses, but it is its more accessible Ray-Ban Meta smart glasses that may reshape the landscape […]
Ludovic de Saint Sernin to Guest Design Jean Paul Gaultier Couture
In a significant highlight for the fashion world, Ludovic de Saint Sernin has been announced as the next guest designer for Jean Paul Gaultier’s haute couture collection. This prestigious collaboration is set to debut during Paris’ haute couture week in January, marking a pivotal moment for both de Saint Sernin and the storied fashion house. […]
