Lacoste to Sponsor Rolex Paris Masters Tennis Tournament The renowned French label Lacoste is making significant strides in the world of sports sponsorships by securing a sponsorship deal for the prestigious Rolex Paris Masters Tennis Tournament. This move not only underscores Lacoste’s deep-rooted connection to the world of sports but also highlights the increasing interest […]
Op-Ed | Luxury Brands Have Tennis Fever
Op-Ed | Luxury Brands Have Tennis Fever Luxury brands have long been synonymous with exclusivity, elegance, and sophistication. From high-end fashion houses to prestigious watchmakers, these brands have always sought out unique opportunities to align themselves with sports, events, and personalities that embody their values. In recent years, the world of tennis has emerged as […]
Glossier Partners With USA Women’s Basketball for Olympics
Glossier Partners With USA Women’s Basketball for Olympics Glossier, the cult-favorite beauty brand known for its minimalist approach to makeup and skincare, has recently made waves in the sports industry by announcing a groundbreaking partnership with the USA Women’s Basketball team for the upcoming Olympics. This collaboration marks a significant milestone for both Glossier and […]
Crypto exchange WhiteBit signs with Juventus
WhiteBit Scores Big: Becomes Juventus’ New Sleeve Sponsor In the fast-paced world of sports marketing, partnerships between cryptocurrency exchanges and major football clubs are becoming increasingly common. The latest development in this trend comes from Italy, where WhiteBit has stepped up to the plate to replace Azimut as Juventus’ sleeve sponsor. This move marks another […]
Louis Vuitton to Be Title Sponsor of Australian F1 GP
Louis Vuitton to Be Title Sponsor of Australian F1 GP Luxury fashion powerhouse Louis Vuitton is set to make a roaring statement in the world of motorsports as it takes on the prestigious role of title sponsor for the Australian Formula One Grand Prix. The highly-anticipated event, scheduled for March 16, will now be officially […]