TikTok Shop Surges Ahead, Outpacing Shein in Market Share Race In the ever-competitive landscape of e-commerce, TikTok has emerged as a formidable player, making significant strides in grabbing market share from established giants like Shein. Recent data revealed by BSM’s Joe Hung showcases TikTok’s impressive performance, with observed sales skyrocketing by a staggering 153 percent […]
AI-driven ads boost Pinterest’s revenue and user engagement
AI-Driven Ads Boost Pinterest’s Revenue and User Engagement Pinterest, the popular social media platform known for its visual discovery and bookmarking features, has been making waves in the advertising world with its AI-driven ads. By leveraging artificial intelligence to deliver more targeted and personalized ads to users, Pinterest has not only seen a significant increase […]
The Live Shopping Boom Doesn’t Stop with TikTok
The Live Shopping Trend: From TikTok to Mainstream Retail Live shopping has been making waves in the retail industry, thanks in part to the influence of social media platforms like TikTok. While TikTok has played a significant role in popularizing live shopping outside of China, experts believe that this trend is far from reaching its […]
TikTok’s Rivals Are Coming for Its E-Commerce Business
TikTok’s Rivals Are Coming for Its E-Commerce Business TikTok, the wildly popular social media platform known for its short viral videos, has successfully transformed viral content into a lucrative revenue stream through its innovative e-commerce features. However, with a potential ban looming on the horizon in some regions, competitors are seizing the opportunity to challenge […]