Will Gucci’s Demna Strategy Work? When Kering, the luxury fashion conglomerate, announced its decision to appoint Demna Gvasalia, the creative genius behind Balenciaga, as the new creative director of Gucci, the fashion world was sent into a frenzy. The move was seen as a bold and risky strategy by many, considering Gucci’s status as one […]
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers In the fast-paced and competitive world of retail, effectively communicating value to consumers is essential for brands to stand out and succeed. Understanding how to convey the unique selling points of products, creating compelling imagery that resonates with customers, and providing an exceptional sales […]