The EU’s Retreat on Sustainability Regulations, Explained The European Union has long been a global leader in pushing for sustainability regulations across various industries, including fashion. However, a recent move by the EU to relax stringent sustainability rules has raised eyebrows and sparked debate within the business world. The proposed changes would ease the burden […]
Dr. Bronner’s Ditches Widely Used ‘B Corp’ Sustainability Certification for ‘Weak’ Rules
Dr. Bronner’s Ditches Widely Used ‘B Corp’ Sustainability Certification for ‘Weak’ Rules Dr. Bronner’s, the renowned soap maker with a strong commitment to sustainability, has recently made waves by announcing its decision to part ways with the widely recognized ‘B Corp’ certification. The company, known for its ethical practices and environmentally friendly products, cited concerns […]
Can Brands Still Make the Case for Sustainable Fashion?
Can Brands Still Make the Case for Sustainable Fashion? In a world where consumers are becoming increasingly conscious of their environmental impact, the concept of sustainable fashion has taken center stage. However, with the rise of greenwashing and a growing backlash against what some perceive as “woke capitalism,” brands are facing new challenges in making […]
Are Big Beauty Brands Greenwashing Worse Than Fashion?
In the competitive realm of beauty, terms like “clean” and “natural” dominate marketing conversations. However, a closer look reveals that beneath the glamorous surface, the beauty industry struggles significantly with transparency. A recent report by Good on You, a sustainability rating platform, highlights alarming trends in the practices of major beauty brands, particularly when it […]
Shein Faces Scrutiny in Italy for Alleged Greenwashing Practices
The fast-fashion giant Shein is under investigation by Italy’s antitrust agency, amid claims of misleading environmental practices. The probe targets Infinite Styles Services Co. Limited, the Dublin-based company that operates Shein’s website and mobile app. The investigation raises serious concerns about the authenticity of Shein’s sustainability claims, particularly those related to its ‘evoluSHEIN’ product line. […]
Italy Opens Greenwashing Probe Into Shein Website
Italy’s antitrust agency is taking a significant step by investigating the parent company of Shein—a popular fast-fashion retailer—over potentially misleading environmental claims. The probe specifically targets Infinite Styles Services CO. Limited, which operates Shein’s website and app. Allegations of Misleading Claims The Italian authority has expressed concerns that Shein’s website attempts to present an image […]