The fast-fashion giant Shein is under investigation by Italy’s antitrust agency, amid claims of misleading environmental practices. The probe targets Infinite Styles Services Co. Limited, the Dublin-based company that operates Shein’s website and mobile app. The investigation raises serious concerns about the authenticity of Shein’s sustainability claims, particularly those related to its ‘evoluSHEIN’ product line. […]
Italy Opens Greenwashing Probe Into Shein Website
Italy’s antitrust agency is taking a significant step by investigating the parent company of Shein—a popular fast-fashion retailer—over potentially misleading environmental claims. The probe specifically targets Infinite Styles Services CO. Limited, which operates Shein’s website and app. Allegations of Misleading Claims The Italian authority has expressed concerns that Shein’s website attempts to present an image […]
