Italian Competition Authority Hits Shein with €1 Million Greenwashing Fine The Italian Competition Authority has recently made headlines by imposing a hefty €1 million fine on Shein, the Singapore-headquartered fast fashion retailer. The reason behind this significant penalty is Shein’s misleading information provided to customers regarding the environmental impact of its products. This marks the […]
Big Beauty Bets on Standardised Eco-Scores. Will It Pay Off?
Big Beauty Bets on Standardised Eco-Scores. Will It Pay Off? In a world where environmental consciousness is becoming increasingly important to consumers, beauty giants like L’Oréal, Nivea, and Neutrogena are stepping up their game by introducing standardized eco-scores on their products. This strategic move not only aims to stay ahead of anti-greenwashing regulations but also […]
EU Ditches Plans for Anti-Greenwashing Rules
EU Ditches Plans for Anti-Greenwashing Rules The European Commission’s recent decision to abandon the implementation of regulations aimed at combatting greenwashing has sparked a wave of controversy and debate within the business and environmental sectors. The proposed rules would have mandated companies to provide evidence supporting their environmental claims, ensuring transparency and accountability in green […]
How 1 Hotels Attracts Luxury’s Elusive Sustainably Motivated Consumers
How 1 Hotels Attracts Luxury’s Elusive Sustainably Motivated Consumers In the bustling heart of Brooklyn Bridge, a new player has emerged in the luxury hospitality scene – 1 Hotels. What sets this hotel apart is not just its opulent accommodations and exquisite service, but its unwavering commitment to sustainability. In a world where consumers are […]
Op-Ed | Dear Fashion CEOs, Stop Undermining Climate Action
Op-Ed | Dear Fashion CEOs, Stop Undermining Climate Action The fashion industry has long been associated with glamour, creativity, and innovation. However, behind the scenes, there is a darker reality that many CEOs of fashion brands seem reluctant to address – the industry’s significant contribution to climate change. While some companies have set ambitious emissions […]
The EU’s Retreat on Sustainability Regulations, Explained
The EU’s Retreat on Sustainability Regulations, Explained The European Union has long been a global leader in pushing for sustainability regulations across various industries, including fashion. However, a recent move by the EU to relax stringent sustainability rules has raised eyebrows and sparked debate within the business world. The proposed changes would ease the burden […]
Dr. Bronner’s Ditches Widely Used ‘B Corp’ Sustainability Certification for ‘Weak’ Rules
Dr. Bronner’s Ditches Widely Used ‘B Corp’ Sustainability Certification for ‘Weak’ Rules Dr. Bronner’s, the renowned soap maker with a strong commitment to sustainability, has recently made waves by announcing its decision to part ways with the widely recognized ‘B Corp’ certification. The company, known for its ethical practices and environmentally friendly products, cited concerns […]
Can Brands Still Make the Case for Sustainable Fashion?
Can Brands Still Make the Case for Sustainable Fashion? In a world where consumers are becoming increasingly conscious of their environmental impact, the concept of sustainable fashion has taken center stage. However, with the rise of greenwashing and a growing backlash against what some perceive as “woke capitalism,” brands are facing new challenges in making […]
Are Big Beauty Brands Greenwashing Worse Than Fashion?
In the competitive realm of beauty, terms like “clean” and “natural” dominate marketing conversations. However, a closer look reveals that beneath the glamorous surface, the beauty industry struggles significantly with transparency. A recent report by Good on You, a sustainability rating platform, highlights alarming trends in the practices of major beauty brands, particularly when it […]
Shein Faces Scrutiny in Italy for Alleged Greenwashing Practices
The fast-fashion giant Shein is under investigation by Italy’s antitrust agency, amid claims of misleading environmental practices. The probe targets Infinite Styles Services Co. Limited, the Dublin-based company that operates Shein’s website and mobile app. The investigation raises serious concerns about the authenticity of Shein’s sustainability claims, particularly those related to its ‘evoluSHEIN’ product line. […]