Space NK Bets on Young Shoppers With New London Flagship Space NK, the renowned British beauty retailer, is making waves with its latest strategic move – a dazzling new flagship store on London’s iconic Oxford Street. This bold step marks the brand’s most ambitious venture to date, solidifying its commitment to capturing the hearts of […]
How Golf Fashion Made it to Gen-Z’s Fore You Page
How Golf Fashion Made it to Gen-Z’s Fore You Page Golf, once synonymous with a traditional and conservative style, is now experiencing a fashionable revolution, especially among women. Brands are creatively collaborating and leveraging creator content to bring a fresh and inclusive approach to the sport, breaking free from its once elitist connotation. In recent […]
How Uniqlo Finally Won Over Gen-Z
How Uniqlo Finally Won Over Gen-Z Uniqlo, the Japanese casual wear retailer, has been making waves in the fashion industry recently by successfully capturing the hearts of Gen-Z consumers. Known for its high-quality basics and timeless designs, Uniqlo has been able to pivot its strategy to appeal to a younger audience, thanks in part to […]
Why Luxury Wants in on Mystery Boxes
Why Luxury Wants in on Mystery Boxes Luxury brands have long been synonymous with exclusivity, craftsmanship, and prestige. However, in recent years, there has been a notable shift in the way these brands engage with consumers, especially the younger demographic. One trend that has been gaining momentum is the rise of mystery boxes, and it […]
Case Study | Fashion’s New Rules For Sports Marketing
Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]
Youth unrest set to drive Bitcoin’s rise
Youth Unrest Set to Drive Bitcoin’s Rise In the realm of finance, trends and movements are often influenced by factors beyond just economic indicators and market behaviors. One such driving force behind the recent surge in Bitcoin adoption and price is the growing frustration among young people with capitalism. According to analyst Jordi Visser, this […]
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession In the ever-competitive world of fashion and beauty, staying relevant to younger consumers is key. With Gen-Z becoming an increasingly influential demographic, brands are constantly seeking innovative ways to capture their attention and loyalty. Calvin Klein, a name synonymous with timeless style and sophistication, is […]
India’s Gen Z founders go viral with AI and robotics ‘Hacker House’ in Bengaluru
India’s Gen Z Founders Revolutionize AI and Robotics at Bengaluru’s Hacker House In the bustling city of Bengaluru, India, a new wave of innovation is taking place within the walls of a unique establishment – the Hacker House. This unconventional space is not just a hub for technological experimentation; it is the birthplace of cutting-edge […]
Why DTC Is Finally Investing in Brand Marketing
The Rise of Brand Marketing: How DTC Brands are Shifting Strategies Direct-to-consumer (DTC) brands have long been synonymous with aggressive social media advertising tactics to capture the attention of their target audience. From the likes of Rothy’s to Everlane, these digitally native companies have relied heavily on digital ads and influencer partnerships to drive sales […]
Rothy’s Has a Plan to Outlast the Ballet Flat Craze
Rothy’s Has a Plan to Outlast the Ballet Flat Craze Rothy’s, the innovative footwear brand that made a splash in the fashion industry nearly a decade ago with its flats crafted from recycled plastic, is proving that it is not just a one-hit-wonder. While the ballet flat craze may come and go, Rothy’s has strategically […]