When Parke Pops Up, Gen-Z Comes Out Parke, the apparel brand that has taken social media by storm, recently hosted its largest pop-up event to date, drawing massive crowds of enthusiastic Gen-Z fans. With a strong presence on TikTok, Parke has quickly established itself as a viral sensation, leveraging the power of social media to […]
BoF Masterclass | The State of Fashion: Beauty
BoF Masterclass | The State of Fashion: Beauty The beauty industry has always been a fascinating realm, constantly evolving and setting new trends. In the fast-paced world of fashion and beauty, staying ahead of the curve is crucial for success. Recently, the Executive Editor of The Business of Beauty, Priya Rao, hosted a Masterclass along […]
MAC’s Plan to Win: Lip Oil and Nepo Babies
MAC’s Plan to Win: Lip Oil and Nepo Babies MAC Cosmetics, the renowned makeup brand under the Estée Lauder umbrella, has once again set the beauty industry abuzz with its latest campaign featuring Lipglass Air. In a strategic move to captivate a younger audience and stay ahead in the competitive market, MAC has enlisted the […]
A Year in, Family Style Launches a Zine for Gen-Z
A Year In, Family Style Launches a Zine for Gen-Z Family Style, the independent magazine known for its unique approach of curating content like a chic dinner party, is celebrating its first year with an exciting new venture. Over the past year, the magazine has brought together tastemakers from various cultural backgrounds, both in its […]
How Zales Is Marketing Diamonds to Gen-Z
How Zales Is Marketing Diamonds to Gen-Z Zales, a renowned name in the world of fine jewelry, is making waves with its innovative approach to marketing diamonds to Gen-Z. Traditionally, diamonds and precious metals have been marketed as symbols of special occasions like engagements, weddings, or anniversaries. However, Zales is breaking away from this traditional […]
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha In the ever-changing landscape of digital marketing, brands are constantly seeking new ways to engage with younger generations. As Gen Z begins to take center stage, another cohort is quietly emerging – Gen Alpha, those born from 2010 onward. This generation is poised to […]
TikTok Grabs Market Share From Shein Despite Looming Risks
TikTok Shop Surges Ahead, Outpacing Shein in Market Share Race In the ever-competitive landscape of e-commerce, TikTok has emerged as a formidable player, making significant strides in grabbing market share from established giants like Shein. Recent data revealed by BSM’s Joe Hung showcases TikTok’s impressive performance, with observed sales skyrocketing by a staggering 153 percent […]
The Problems with Gucci and Dior
The Challenges Ahead for Gucci and Dior After experiencing a remarkable surge in sales over the past five years, luxury powerhouses LVMH’s Dior and Kering’s Gucci are now encountering significant challenges. Despite their contrasting situations, both brands are navigating through turbulent waters in the ever-competitive fashion industry. Gucci, under the umbrella of Kering, has been […]
AI-driven ads boost Pinterest’s revenue and user engagement
AI-Driven Ads Boost Pinterest’s Revenue and User Engagement Pinterest, the popular social media platform known for its visual discovery and bookmarking features, has been making waves in the advertising world with its AI-driven ads. By leveraging artificial intelligence to deliver more targeted and personalized ads to users, Pinterest has not only seen a significant increase […]
Piaget’s CEO on Powering Growth in a Challenging Watch Market
Piaget’s CEO Benjamin Comar: Reviving the Glamour of Swiss Watches in a Challenging Market In the realm of luxury watches, where tradition meets innovation, Piaget stands as a beacon of timeless elegance and exquisite craftsmanship. As the CEO of this prestigious Richemont-owned brand, Benjamin Comar has been spearheading a revival, breathing new life into the […]