A Year In, Family Style Launches a Zine for Gen-Z Family Style, the independent magazine known for its unique approach of curating content like a chic dinner party, is celebrating its first year with an exciting new venture. Over the past year, the magazine has brought together tastemakers from various cultural backgrounds, both in its […]
How Zales Is Marketing Diamonds to Gen-Z
How Zales Is Marketing Diamonds to Gen-Z Zales, a renowned name in the world of fine jewelry, is making waves with its innovative approach to marketing diamonds to Gen-Z. Traditionally, diamonds and precious metals have been marketed as symbols of special occasions like engagements, weddings, or anniversaries. However, Zales is breaking away from this traditional […]
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha In the ever-changing landscape of digital marketing, brands are constantly seeking new ways to engage with younger generations. As Gen Z begins to take center stage, another cohort is quietly emerging – Gen Alpha, those born from 2010 onward. This generation is poised to […]
TikTok Grabs Market Share From Shein Despite Looming Risks
TikTok Shop Surges Ahead, Outpacing Shein in Market Share Race In the ever-competitive landscape of e-commerce, TikTok has emerged as a formidable player, making significant strides in grabbing market share from established giants like Shein. Recent data revealed by BSM’s Joe Hung showcases TikTok’s impressive performance, with observed sales skyrocketing by a staggering 153 percent […]
The Problems with Gucci and Dior
The Challenges Ahead for Gucci and Dior After experiencing a remarkable surge in sales over the past five years, luxury powerhouses LVMH’s Dior and Kering’s Gucci are now encountering significant challenges. Despite their contrasting situations, both brands are navigating through turbulent waters in the ever-competitive fashion industry. Gucci, under the umbrella of Kering, has been […]
AI-driven ads boost Pinterest’s revenue and user engagement
AI-Driven Ads Boost Pinterest’s Revenue and User Engagement Pinterest, the popular social media platform known for its visual discovery and bookmarking features, has been making waves in the advertising world with its AI-driven ads. By leveraging artificial intelligence to deliver more targeted and personalized ads to users, Pinterest has not only seen a significant increase […]
Piaget’s CEO on Powering Growth in a Challenging Watch Market
Piaget’s CEO Benjamin Comar: Reviving the Glamour of Swiss Watches in a Challenging Market In the realm of luxury watches, where tradition meets innovation, Piaget stands as a beacon of timeless elegance and exquisite craftsmanship. As the CEO of this prestigious Richemont-owned brand, Benjamin Comar has been spearheading a revival, breathing new life into the […]
Vans Parent VF Corp Swings to Profit, Beats Sales Estimates
Vans Parent VF Corp Swings to Profit, Beats Sales Estimates VF Corp, the parent company of popular brands like Vans, has recently made a significant comeback in the retail industry. After facing two consecutive quarterly losses, the company has managed to turn a profit and exceed second-quarter sales estimates. This impressive achievement has not only […]
Trump hints at TikTok deal within 30 days
Trump hints at TikTok deal within 30 days The ongoing saga of TikTok’s potential sale has taken a new turn as President Trump recently hinted at a possible deal within the next 30 days. With the deadline looming, the fate of the popular video-sharing app hangs in the balance, garnering attention from investors worldwide. The […]
Inside Willa Bennett’s First Issue of ‘Cosmopolitan’
Inside Willa Bennett’s First Issue of ‘Cosmopolitan’ At just 24 years old, Willa Bennett has taken on the immense responsibility of revitalizing one of the most iconic magazines in the world, Cosmopolitan. As the youngest-ever editor of the publication, Bennett is on a mission to breathe new life into the brand and cater to the […]