Why Gen Z is Ditching Smartphones for Dumbphones Amid a Retrotech Renaissance Social media is no longer the cozy meeting place it once marketed itself as. Platforms like Instagram, Snapchat, and TikTok, once hailed as the ultimate tools for connection, have now become breeding grounds for comparison, anxiety, and a constant need for validation. In […]
With a Chain of Coffee Shops, Coach Wants to Be Gen-Z’s New Mall Hangout
With a Chain of Coffee Shops, Coach Wants to Be Gen-Z’s New Mall Hangout Coach, the renowned handbag brand, is making bold moves to capture the attention of Gen-Z shoppers by introducing a chain of coffee shops in outlet malls across the United States. This strategic initiative aims to provide young consumers with a unique […]
Perplexity CEO predicts that AI browser could soon replace recruiters and assistants
AI Browser: The Future of Recruitment and Assistance In a world where technological advancements are shaping the way we live and work, the role of artificial intelligence (AI) continues to grow exponentially. Srinivas, the CEO of Perplexity, a leading tech company, has made a bold prediction that AI browsers could soon replace traditional recruiters and […]
Space NK Bets on Young Shoppers With New London Flagship
Space NK Bets on Young Shoppers With New London Flagship Space NK, the renowned British beauty retailer, is making waves with its latest strategic move – a dazzling new flagship store on London’s iconic Oxford Street. This bold step marks the brand’s most ambitious venture to date, solidifying its commitment to capturing the hearts of […]
How Golf Fashion Made it to Gen-Z’s Fore You Page
How Golf Fashion Made it to Gen-Z’s Fore You Page Golf, once synonymous with a traditional and conservative style, is now experiencing a fashionable revolution, especially among women. Brands are creatively collaborating and leveraging creator content to bring a fresh and inclusive approach to the sport, breaking free from its once elitist connotation. In recent […]
How Uniqlo Finally Won Over Gen-Z
How Uniqlo Finally Won Over Gen-Z Uniqlo, the Japanese casual wear retailer, has been making waves in the fashion industry recently by successfully capturing the hearts of Gen-Z consumers. Known for its high-quality basics and timeless designs, Uniqlo has been able to pivot its strategy to appeal to a younger audience, thanks in part to […]
Why Luxury Wants in on Mystery Boxes
Why Luxury Wants in on Mystery Boxes Luxury brands have long been synonymous with exclusivity, craftsmanship, and prestige. However, in recent years, there has been a notable shift in the way these brands engage with consumers, especially the younger demographic. One trend that has been gaining momentum is the rise of mystery boxes, and it […]
Case Study | Fashion’s New Rules For Sports Marketing
Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]
Youth unrest set to drive Bitcoin’s rise
Youth Unrest Set to Drive Bitcoin’s Rise In the realm of finance, trends and movements are often influenced by factors beyond just economic indicators and market behaviors. One such driving force behind the recent surge in Bitcoin adoption and price is the growing frustration among young people with capitalism. According to analyst Jordi Visser, this […]
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession In the ever-competitive world of fashion and beauty, staying relevant to younger consumers is key. With Gen-Z becoming an increasingly influential demographic, brands are constantly seeking innovative ways to capture their attention and loyalty. Calvin Klein, a name synonymous with timeless style and sophistication, is […]