Ssense: What Went Wrong The once-promising Montréal-based company, Ssense, has recently made headlines for all the wrong reasons. The decision to file for bankruptcy protection has left many industry insiders questioning what went awry for the online retailer. While tariffs may have been the immediate cause of this downfall, it seems that the problems run […]
Pandora’s Latest Plan to Charm Gen-Z
Pandora’s Latest Plan to Charm Gen-Z Pandora, the renowned jewelry brand, is making waves once again with its latest collection aimed at captivating the hearts of Gen-Z consumers. The brand’s Talisman collection, inspired by ancient Roman coins, has been unveiled as its most significant product drop of 2025. This move signifies Pandora’s strategic shift towards […]
Why Gen Z is ditching smartphones for dumbphones amid a retrotech renaissance
Why Gen Z is Ditching Smartphones for Dumbphones Amid a Retrotech Renaissance Social media is no longer the cozy meeting place it once marketed itself as. Platforms like Instagram, Snapchat, and TikTok, once hailed as the ultimate tools for connection, have now become breeding grounds for comparison, anxiety, and a constant need for validation. In […]
With a Chain of Coffee Shops, Coach Wants to Be Gen-Z’s New Mall Hangout
With a Chain of Coffee Shops, Coach Wants to Be Gen-Z’s New Mall Hangout Coach, the renowned handbag brand, is making bold moves to capture the attention of Gen-Z shoppers by introducing a chain of coffee shops in outlet malls across the United States. This strategic initiative aims to provide young consumers with a unique […]
Perplexity CEO predicts that AI browser could soon replace recruiters and assistants
AI Browser: The Future of Recruitment and Assistance In a world where technological advancements are shaping the way we live and work, the role of artificial intelligence (AI) continues to grow exponentially. Srinivas, the CEO of Perplexity, a leading tech company, has made a bold prediction that AI browsers could soon replace traditional recruiters and […]
Space NK Bets on Young Shoppers With New London Flagship
Space NK Bets on Young Shoppers With New London Flagship Space NK, the renowned British beauty retailer, is making waves with its latest strategic move – a dazzling new flagship store on London’s iconic Oxford Street. This bold step marks the brand’s most ambitious venture to date, solidifying its commitment to capturing the hearts of […]
How Golf Fashion Made it to Gen-Z’s Fore You Page
How Golf Fashion Made it to Gen-Z’s Fore You Page Golf, once synonymous with a traditional and conservative style, is now experiencing a fashionable revolution, especially among women. Brands are creatively collaborating and leveraging creator content to bring a fresh and inclusive approach to the sport, breaking free from its once elitist connotation. In recent […]
How Uniqlo Finally Won Over Gen-Z
How Uniqlo Finally Won Over Gen-Z Uniqlo, the Japanese casual wear retailer, has been making waves in the fashion industry recently by successfully capturing the hearts of Gen-Z consumers. Known for its high-quality basics and timeless designs, Uniqlo has been able to pivot its strategy to appeal to a younger audience, thanks in part to […]
Why Luxury Wants in on Mystery Boxes
Why Luxury Wants in on Mystery Boxes Luxury brands have long been synonymous with exclusivity, craftsmanship, and prestige. However, in recent years, there has been a notable shift in the way these brands engage with consumers, especially the younger demographic. One trend that has been gaining momentum is the rise of mystery boxes, and it […]
Case Study | Fashion’s New Rules For Sports Marketing
Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]