The Debrief | Can Gen Z Beauty Brands Grow Up? As Gen Z continues to mature, their beauty preferences and expectations are evolving beyond stickers and jelly textures. The demand for tangible results is on the rise, pushing youth-focused beauty brands to adapt and cater to a more discerning audience. But how can these brands […]
Skin Care Line Bubble Expands in the UK
Skin Care Line Bubble Makes Waves in the UK Market The Gen-Z acne brand, Bubble, has been creating ripples in the skincare industry with its innovative products and effective solutions. Recently, the brand made a strategic move by expanding its retail presence in the UK with a launch at Boots, one of the country’s leading […]
Gen Z most vulnerable to phishing scams
Why Gen Z is the Most Vulnerable to Phishing Scams In today’s digital age, where technology is advancing at a rapid pace, phishing scams have become a prevalent threat to individuals and organizations worldwide. Phishing is a form of cyber attack where scammers disguise themselves as a trustworthy entity to manipulate individuals into providing sensitive […]
Gen Alpha Looks for Its Own Rhode
Gen Alpha Looks for Its Own Rhode The landscape of consumerism is ever-shifting, especially when it comes to younger generations. Just as Gen Z revolutionized the way we view and interact with brands, Gen Alpha, the cohort born from 2010 onwards, is already showing signs of having its own distinct preferences and desires. In a […]
Coach Conquered Gen Z. What’s Next?
Coach Conquered Gen Z. What’s Next? In the ever-competitive world of fashion, staying relevant and appealing to younger generations is key to longevity. Coach, the American handbag brand, has successfully navigated the tricky waters of reinvention and adaptation to conquer the hearts of Gen Z. Through a meticulous and strategic comeback plan that spanned several […]
Why Luxury Needs to Rethink How It Speaks to Gen-Z
Why Luxury Needs to Rethink How It Speaks to Gen-Z Luxury brands have long held a prestigious place in the market, catering to an audience that values quality, exclusivity, and status. However, as the landscape of consumer behavior continues to shift, many high-end brands are finding themselves facing a new challenge: connecting with Generation Z. […]
Byoma Acquired by Bansk Group
Byoma Acquired by Bansk Group In the fast-paced world of skincare, staying on top of trends and customer demands is crucial for success. The recent acquisition of Byoma by Bansk Group is a strategic move that not only solidifies Bansk’s position in the beauty industry but also opens up new possibilities for the viral skincare […]
How Y2K Teen Brands Are Winning in the TikTok Era
How Y2K Teen Brands Are Winning in the TikTok Era Legacy retailers like Hollister and Pacsun have been making a remarkable comeback in the retail industry by tapping into the power of Gen-Z and leveraging the trends of the TikTok era. These Y2K teen brands, once considered outdated, are now experiencing a resurgence in popularity […]
John Lewis Targets Gen-Z With Topshop Revival Tie-Up
John Lewis Targets Gen-Z With Topshop Revival Tie-Up John Lewis, the renowned department store operator, is set to make a significant move by teaming up with Topshop for a revival tie-up. In an effort to capture the attention of younger shoppers, particularly the Gen-Z demographic and their mothers, John Lewis will be hosting Topshop in […]
Ssense: What Went Wrong
Ssense: What Went Wrong The once-promising Montréal-based company, Ssense, has recently made headlines for all the wrong reasons. The decision to file for bankruptcy protection has left many industry insiders questioning what went awry for the online retailer. While tariffs may have been the immediate cause of this downfall, it seems that the problems run […]