Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession In the ever-competitive world of fashion and beauty, staying relevant to younger consumers is key. With Gen-Z becoming an increasingly influential demographic, brands are constantly seeking innovative ways to capture their attention and loyalty. Calvin Klein, a name synonymous with timeless style and sophistication, is […]
India’s Gen Z founders go viral with AI and robotics ‘Hacker House’ in Bengaluru
India’s Gen Z Founders Revolutionize AI and Robotics at Bengaluru’s Hacker House In the bustling city of Bengaluru, India, a new wave of innovation is taking place within the walls of a unique establishment – the Hacker House. This unconventional space is not just a hub for technological experimentation; it is the birthplace of cutting-edge […]
Why DTC Is Finally Investing in Brand Marketing
The Rise of Brand Marketing: How DTC Brands are Shifting Strategies Direct-to-consumer (DTC) brands have long been synonymous with aggressive social media advertising tactics to capture the attention of their target audience. From the likes of Rothy’s to Everlane, these digitally native companies have relied heavily on digital ads and influencer partnerships to drive sales […]
Rothy’s Has a Plan to Outlast the Ballet Flat Craze
Rothy’s Has a Plan to Outlast the Ballet Flat Craze Rothy’s, the innovative footwear brand that made a splash in the fashion industry nearly a decade ago with its flats crafted from recycled plastic, is proving that it is not just a one-hit-wonder. While the ballet flat craze may come and go, Rothy’s has strategically […]
Gen Z turns to AI to plan their next holiday
Gen Z Turns to AI to Plan Their Next Holiday The travel industry has seen a significant shift in recent years with the rise of artificial intelligence (AI) technology. Gen Z, the generation born between the mid-1990s and early 2010s, is at the forefront of this change, turning to AI to plan their next holiday. […]
When Parke Pops Up, Gen-Z Comes Out
When Parke Pops Up, Gen-Z Comes Out Parke, the apparel brand that has taken social media by storm, recently hosted its largest pop-up event to date, drawing massive crowds of enthusiastic Gen-Z fans. With a strong presence on TikTok, Parke has quickly established itself as a viral sensation, leveraging the power of social media to […]
BoF Masterclass | The State of Fashion: Beauty
BoF Masterclass | The State of Fashion: Beauty The beauty industry has always been a fascinating realm, constantly evolving and setting new trends. In the fast-paced world of fashion and beauty, staying ahead of the curve is crucial for success. Recently, the Executive Editor of The Business of Beauty, Priya Rao, hosted a Masterclass along […]
MAC’s Plan to Win: Lip Oil and Nepo Babies
MAC’s Plan to Win: Lip Oil and Nepo Babies MAC Cosmetics, the renowned makeup brand under the Estée Lauder umbrella, has once again set the beauty industry abuzz with its latest campaign featuring Lipglass Air. In a strategic move to captivate a younger audience and stay ahead in the competitive market, MAC has enlisted the […]
A Year in, Family Style Launches a Zine for Gen-Z
A Year In, Family Style Launches a Zine for Gen-Z Family Style, the independent magazine known for its unique approach of curating content like a chic dinner party, is celebrating its first year with an exciting new venture. Over the past year, the magazine has brought together tastemakers from various cultural backgrounds, both in its […]
How Zales Is Marketing Diamonds to Gen-Z
How Zales Is Marketing Diamonds to Gen-Z Zales, a renowned name in the world of fine jewelry, is making waves with its innovative approach to marketing diamonds to Gen-Z. Traditionally, diamonds and precious metals have been marketed as symbols of special occasions like engagements, weddings, or anniversaries. However, Zales is breaking away from this traditional […]