Do Beauty Brands Need Sample Sales? In the ever-competitive world of beauty brands, the question of whether sample sales are a necessary strategy has been a topic of debate. Drawing inspiration from the fashion industry, beauty brands have started to adopt the concept of limited-time shopping events to clear excess inventory and generate buzz among […]
Fashion’s Unexpected Data Treasure Troves
Fashion’s Unexpected Data Treasure Troves In the ever-changing landscape of the fashion industry, staying ahead of trends is crucial for success. Gone are the days when gut feelings and instinct alone could drive sales and influence style choices. Today, a new wave of independent fashion brokers is emerging, leveraging data in ways that were previously […]
Explainer: The Digital Advertising Disruption Coming for Fashion
The Digital Advertising Disruption Coming for Fashion As the digital landscape continues to shift and evolve, the realm of online advertising is facing a significant shakeup that could have far-reaching implications, particularly for the fashion industry. Recent developments involving tech giants like Google and Meta (formerly Facebook) have set the stage for a potential overhaul […]
Exclusive: Chanel Signs Kendrick Lamar as Brand Ambassador
Exclusive: Chanel Signs Kendrick Lamar as Brand Ambassador Chanel, the iconic French fashion house known for its timeless elegance and sophistication, has made a bold and unexpected move by signing Kendrick Lamar, the renowned American musician, as its brand ambassador. This groundbreaking collaboration marks a significant shift in the fashion industry, bringing together the worlds […]
Jonathan Anderson’s Dior Debut Is Slated for June
Jonathan Anderson’s Dior Debut Is Slated for June The fashion world is abuzz with anticipation as Jonathan Anderson gears up for his highly-anticipated debut at Dior in June. The former Loewe designer was recently confirmed as the artistic director for men’s collections at the prestigious fashion house in a brief statement by LVMH chairman Bernard […]
Temu, Shein See US Sales Surge Ahead of Small-Parcel Tariff
Temu, Shein See US Sales Surge Ahead of Small-Parcel Tariff The landscape of e-commerce is ever-changing, with new players constantly emerging and established ones striving to maintain their positions in the market. Recently, two major players in the online retail industry, Temu and Shein, have managed to capture the attention of consumers in the US […]
The Debrief | Can Tariffs Really Revive ‘Made in USA’ Fashion?
The Debrief | Can Tariffs Really Revive ‘Made in USA’ Fashion? In the realm of fashion, the concept of “Made in USA” holds a certain allure. It signifies quality, craftsmanship, and a sense of national pride. However, in recent years, the majority of fashion manufacturing has shifted overseas in search of cheaper labor and production […]
How Made-in-America Brands Turn Tariff Turmoil Into Opportunity
How Made-in-America Brands Turn Tariff Turmoil Into Opportunity In the midst of tariff uncertainty that looms over the global fashion industry, brands that have long embraced manufacturing in the United States find themselves in a unique position to thrive. As trade tensions continue to create waves of unpredictability, these American-made brands have the advantage of […]
Forever 21 Bankruptcy Creditors Probing Sparc-JCPenney Tie-Up
Forever 21 Bankruptcy Creditors Probing Sparc-JCPenney Tie-Up The fashion industry was recently rocked by Forever 21’s bankruptcy filing, leaving many stakeholders concerned about the future of the iconic fast fashion retailer. As the dust settles on this unexpected turn of events, a committee of unsecured creditors to Forever 21’s US arm has begun to investigate […]
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South Renowned fashion designer Sabyasachi Mukherjee recently sat down with BoF founder and CEO Imran Amed at BoF CROSSROADS 2025 to delve into the intricacies of establishing a global brand on one’s own terms. The conversation shed light on Mukherjee’s readiness to […]