The Year Ahead: How Fashion Is Responding to the Return of Global Travel As the world slowly emerges from the grips of the pandemic, the prospect of a travel resurgence looms on the horizon. With travel expected to soon surpass pre-pandemic levels, the fashion industry is gearing up to cater to the needs and desires […]
Shoppers can now let AI find and buy deals
Shoppers Can Now Let AI Find and Buy Deals In a world where time is of the essence and convenience is key, leveraging artificial intelligence to streamline shopping experiences has become increasingly popular. Thanks to advancements in technology, shoppers can now set the rules and let AI do the heavy lifting when it comes to […]
The Debrief | Beauty Is in Its Flop Era
The Debrief | Beauty Is in Its Flop Era The beauty industry, once considered impervious to economic downturns, is currently experiencing a notable deceleration. In a recent episode of The Debrief, Daniela Morosini from BoF delves into the reasons behind this unexpected shift and explores potential strategies for brands to navigate through these challenging times. […]
Why Food Is Everywhere in Fashion Advertising
Food Fusion: The Intersection of Culinary Culture and Fashion Advertising In the fast-paced world of fashion advertising, trends come and go with the blink of an eye. One trend that seems to have firmly planted its roots in recent years is the ubiquitous presence of food in fashion imagery. From high-end designer campaigns to streetwear […]
How Portuguese Brands Are Implementing Digital Strategies Today
How Portuguese Brands Are Implementing Digital Strategies Today The Portuguese Footwear Association, APICCAPS, recently took a proactive step towards the future by organizing the Digi4Fashion event in Porto. This event brought together brand leaders and business professionals from the footwear and fashion industries to discuss the digital opportunities that lie ahead for the industry in […]
Estée Lauder Companies, L’Oréal Suffer as China Duty-Free Spend Continues to Fall
Estée Lauder Companies, L’Oréal Suffer as China Duty-Free Spend Continues to Fall The allure of the Chinese travel retail market has long been a beacon of hope for global beauty conglomerates like Estée Lauder Companies and L’Oréal. With the influx of Chinese tourists seeking luxury goods at duty-free shops, these companies positioned themselves to capitalize […]
UK’s JD Sports Falls on Lower Sales, US Tariffs Warning
UK’s JD Sports Sees Decline in Sales Amid US Tariff Concerns UK-based sportswear giant JD Sports recently found itself facing a challenging start to the year as it reported a 2 percent drop in first-quarter sales. This unexpected decline has raised concerns not only within the company but also across the retail industry as a […]
Target Cuts Sales Forecast on Shopper Pullback, Tariff Hit
Target Cuts Sales Forecast on Shopper Pullback, Tariff Hit Amidst the ever-changing landscape of retail, Target has recently adjusted its sales forecast for the year. The popular retailer now anticipates a decline in net sales by a low single digit. This revision comes as a surprise, especially considering the previous guidance, which hinted at an […]
BoF Masterclass | How Brands Build Genuine Communities
BoF Masterclass | How Brands Build Genuine Communities In the ever-evolving landscape of business and marketing, one thing remains constant: the power of community. Building a genuine and engaged community around a brand is not only a smart business move but also a way to create lasting relationships with customers. This concept is at the […]
What’s the Carbon Footprint of Your Shoes?
What’s the Carbon Footprint of Your Shoes? Efforts to map the footwear industry’s carbon footprint have lagged behind those in fashion. A new study aims to start addressing that. When it comes to environmental impact, the fashion industry often steals the spotlight for its carbon footprint. From the production of textiles to the transportation of […]