Selling Sex to Gen-Z: Embracing Playfulness and Inclusivity in the New Era of Sexual Wellness In the realm of sexual wellness, a significant shift is taking place as Gen-Z consumers come of age. This new generation, known for their craving for playfulness, inclusivity beyond gender binaries, and a demand for emotional nuance, is reshaping the […]
Oops! We Shaved It Again
Oops! We Shaved It Again The bikini line has survived yet another scare, and this time, we have Gen Z consumers to thank. In a world where trends come and go at the speed of light, the latest buzz around body hair removal seemed to be pointing towards a more natural approach. However, after some […]
Behind the Rise of the ‘It’ Sweatshirt
The Phenomenon of the ‘It’ Sweatshirt: How Brands Like Parke and The Bar Are Redefining Fashion Trends In the ever-changing landscape of fashion, certain items have the power to captivate an entire generation and become iconic pieces that define an era. The humble sweatshirt, once considered a basic staple in everyone’s wardrobe, has now been […]
A TikTok-Famous Brand Gets Ready for Life Offline
A TikTok-Famous Brand Gets Ready for Life Offline In the ever-changing landscape of digital marketing and e-commerce, the power of social media platforms cannot be underestimated. Liverpool-based mass cosmetics brand, Made by Mitchell, experienced firsthand the transformative impact of TikTok on its business trajectory. Initially teetering on the edge of closure, the brand was catapulted […]
The Truth About Gen-Z and Millennial Employees
The Truth About Gen-Z and Millennial Employees In the ever-changing landscape of the fashion industry, understanding the needs and expectations of different generations is crucial for the success of any business. With Gen-Z and Millennial employees making up a significant portion of the workforce, it is essential for fashion companies, both big and small, to […]
Why the ‘Walmart Birkin’ Struck a Nerve
The emergence of the so-called ‘Walmart Birkin,’ or ‘Wirkin,’ has captured significant attention in the fashion world, illuminating a notable shift in consumer attitudes toward luxury goods. This movement, reflected in viral TikTok videos showcasing a bag that closely resembles the iconic Hermès Birkin but costs a mere $78, raises critical questions about luxury branding, […]
Why Brick-and-Mortar Resale Is Flourishing
In a world increasingly dominated by online shopping, a surprising trend has emerged: brick-and-mortar resale stores are flourishing in the United States. This resurgence is not an isolated phenomenon but rather a collective response to evolving consumer preferences and economic pressures. As secondhand shops gain ground, they prove that physical retail has significant advantages over […]
New Smart Robot Makes Tennis Training Smarter
In the rapidly transforming landscape of sports training, technology plays an essential role in enhancing athletic performance. The introduction of the AI-driven PongBot marks a significant leap forward in this domain, especially for tennis enthusiasts. This innovative robot offers personalized training experiences that adapt to each player’s skill level and progress, creating a virtually match-like […]
The Secrets to Aritzia’s Explosive Growth, According to Its Superfans
Aritzia, a prominent Canadian fashion retailer, has garnered attention for its rapid expansion and unique retail strategies over the past few years. With sales doubling to C$2.3 billion ($1.65 billion) in the 2024 fiscal year, the brand’s success can be attributed to its unconventional approach that mixes quality products with a distinctive shopping experience. Aritzia’s […]
Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades
The World Series showdown between the New York Yankees and Los Angeles Dodgers has ignited a wave of creativity among fashion brands, both licensed and unlicensed. This iconic matchup, anticipated as one of baseball’s most significant championship series in decades, has opened up new avenues for brands eager to align themselves with a cultural phenomenon […]