At the US Open, Beauty Wants to Play With the Pros The world of sports has always been synonymous with power, skill, and determination. Athletes are admired not only for their physical abilities but also for their influence off the field. In recent years, marketing to players has become big business as the athletes themselves […]
Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court
Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court Luxury watch brands have long understood the power of sports sponsorships in enhancing brand visibility and prestige. At the prestigious US Open, a playground for the world’s top tennis players, the competition isn’t just on the court but also among luxury brands vying for […]
The Kicks You Wear: Which Brand Will Win the US Open?
The Kicks You Wear: Which Brand Will Win the US Open? As the US Open approaches, the world of tennis is not just about fierce competition on the court, but also a battleground for sports brands vying for the top spot in the sneaker game. From Nike to Adidas, all the major players are gearing […]
This Week: Fashion Is Everywhere at the US Open
Fashion enthusiasts and tennis fans alike have found themselves in awe this week as the US Open serves up a double fault of style and sport. The intersection of fashion and tennis is nothing new, with athletes often making headlines for their on-court attire. However, this year’s tournament has taken the fashion game to a […]
Gen Z and the Terrifying Rise of Extreme Tanning
The Dangerous Obsession: Gen Z and the Terrifying Rise of Extreme Tanning In a world where social media sets the tone for beauty standards, the younger generation, known as Gen Z, is diving headfirst into a concerning trend: extreme tanning. Despite repeated warnings from medical professionals about the dangers of excessive sun exposure, many young […]
China’s new AI tool maps 27 million cosmic objects to spot stars, galaxies, quasars
Mapping the Cosmos: China’s Revolutionary AI Tool Identifies 27 Million Cosmic Objects Imagine trying to label every star, galaxy, or distant quasar in the sky, millions upon millions of them, with just the human eye and a telescope. It would be an insurmountable task, requiring countless hours and incredible precision. However, thanks to the latest […]
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament The renowned French label Lacoste is making significant strides in the world of sports sponsorships by securing a sponsorship deal for the prestigious Rolex Paris Masters Tennis Tournament. This move not only underscores Lacoste’s deep-rooted connection to the world of sports but also highlights the increasing interest […]
Op-Ed | Luxury Brands Have Tennis Fever
Op-Ed | Luxury Brands Have Tennis Fever Luxury brands have long been synonymous with exclusivity, elegance, and sophistication. From high-end fashion houses to prestigious watchmakers, these brands have always sought out unique opportunities to align themselves with sports, events, and personalities that embody their values. In recent years, the world of tennis has emerged as […]
The State of Fashion Special Edition | The New Face of Beauty
The State of Fashion Special Edition | The New Face of Beauty The global beauty industry is undergoing a transformation like never before, with new trends and shifts reshaping the landscape. The special edition of The State of Fashion report, a collaboration between BoF and McKinsey & Company, delves into the key dynamics that are […]
World’s first robot tennis coach fires 75 mph serves with 1,000 custom drills
World’s First Robot Tennis Coach Fires 75 mph Serves with 1,000 Custom Drills A robotics firm focused on training sporting professionals has unveiled an AI-powered robotic tennis coach that is set to revolutionize the way players train and improve their game. This groundbreaking innovation is not just another gadget; it is a sophisticated piece of […]