The Dangerous Obsession: Gen Z and the Terrifying Rise of Extreme Tanning In a world where social media sets the tone for beauty standards, the younger generation, known as Gen Z, is diving headfirst into a concerning trend: extreme tanning. Despite repeated warnings from medical professionals about the dangers of excessive sun exposure, many young […]
China’s new AI tool maps 27 million cosmic objects to spot stars, galaxies, quasars
Mapping the Cosmos: China’s Revolutionary AI Tool Identifies 27 Million Cosmic Objects Imagine trying to label every star, galaxy, or distant quasar in the sky, millions upon millions of them, with just the human eye and a telescope. It would be an insurmountable task, requiring countless hours and incredible precision. However, thanks to the latest […]
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament The renowned French label Lacoste is making significant strides in the world of sports sponsorships by securing a sponsorship deal for the prestigious Rolex Paris Masters Tennis Tournament. This move not only underscores Lacoste’s deep-rooted connection to the world of sports but also highlights the increasing interest […]
Op-Ed | Luxury Brands Have Tennis Fever
Op-Ed | Luxury Brands Have Tennis Fever Luxury brands have long been synonymous with exclusivity, elegance, and sophistication. From high-end fashion houses to prestigious watchmakers, these brands have always sought out unique opportunities to align themselves with sports, events, and personalities that embody their values. In recent years, the world of tennis has emerged as […]
The State of Fashion Special Edition | The New Face of Beauty
The State of Fashion Special Edition | The New Face of Beauty The global beauty industry is undergoing a transformation like never before, with new trends and shifts reshaping the landscape. The special edition of The State of Fashion report, a collaboration between BoF and McKinsey & Company, delves into the key dynamics that are […]
World’s first robot tennis coach fires 75 mph serves with 1,000 custom drills
World’s First Robot Tennis Coach Fires 75 mph Serves with 1,000 Custom Drills A robotics firm focused on training sporting professionals has unveiled an AI-powered robotic tennis coach that is set to revolutionize the way players train and improve their game. This groundbreaking innovation is not just another gadget; it is a sophisticated piece of […]
How to Sell Sex to Gen-Z
Selling Sex to Gen-Z: Embracing Playfulness and Inclusivity in the New Era of Sexual Wellness In the realm of sexual wellness, a significant shift is taking place as Gen-Z consumers come of age. This new generation, known for their craving for playfulness, inclusivity beyond gender binaries, and a demand for emotional nuance, is reshaping the […]
Oops! We Shaved It Again
Oops! We Shaved It Again The bikini line has survived yet another scare, and this time, we have Gen Z consumers to thank. In a world where trends come and go at the speed of light, the latest buzz around body hair removal seemed to be pointing towards a more natural approach. However, after some […]
Behind the Rise of the ‘It’ Sweatshirt
The Phenomenon of the ‘It’ Sweatshirt: How Brands Like Parke and The Bar Are Redefining Fashion Trends In the ever-changing landscape of fashion, certain items have the power to captivate an entire generation and become iconic pieces that define an era. The humble sweatshirt, once considered a basic staple in everyone’s wardrobe, has now been […]
A TikTok-Famous Brand Gets Ready for Life Offline
A TikTok-Famous Brand Gets Ready for Life Offline In the ever-changing landscape of digital marketing and e-commerce, the power of social media platforms cannot be underestimated. Liverpool-based mass cosmetics brand, Made by Mitchell, experienced firsthand the transformative impact of TikTok on its business trajectory. Initially teetering on the edge of closure, the brand was catapulted […]