Category: Fashion

Why ‘Underconsumption’ is Trending

### Why ‘Underconsumption’ is Trending Young consumers are finding satisfaction in avoiding the usual shopping splurges that social media typically glorifies. This new trend, popularized on TikTok as “underconsumptioncore” or “meaningful consumption,” is redefining habitual buying patterns. Take Natalie Rose, a TikTok user whose minimalistic approach is embodied by a small makeup bag containing just […]

Arsenal Partners With Labrum London on 2024/25 Away Kit

Labrum London will design Arsenal’s 2024/25 away kit, a landmark collaboration between fashion and football. Founded by Sierra-Leonian-born Foday Dumbuya in 2014, Labrum becomes the first independent designer to create an on-field jersey for a Premier League team. This significant partnership highlights the increasing fusion of fashion and sports. Dumbuya, a devoted Arsenal fan, was […]

Rabanne Launches Fine Fragrance Collection

Rabanne is taking its fragrance game to the next level. On July 18th, they will unveil La Collection Rabanne, an eight-piece fine fragrance set, exclusively available at London’s Selfridges and online through Rabanne’s site. This launch is a significant step in Rabanne’s recent rebrand, which saw the Paco dropped from its name, a move into […]

Supreme’s Sale to EssilorLuxottica, Explained

French-Italian eyewear group EssilorLuxottica is buying New York-based streetwear juggernaut Supreme from US apparel group VF Corp. for $1.5 billion in cash, in a surprise deal announced Wednesday morning. The deal price represented a comedown from the $2.1 billion VF paid for the brand four years ago. Since VF acquired Supreme in 2020, excitement around […]

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