The Strategic Storytelling: Decoding Chanel’s Partnership with the Boat Race Chanel, the epitome of French luxury, recently made headlines with its unexpected sponsorship of the prestigious annual Oxford-Cambridge Boat Race. While some might view this partnership as an odd pairing, digging deeper reveals a strategic move rooted in brand storytelling rather than mere exposure. Frédéric […]
Global Stock of Rolex Submariner Watches Worth Nearly $50 Billion
In a striking revelation, the combined market value of all Rolex Submariner watches ever made approaches an astonishing $50 billion. This figure arises from an in-depth analysis of the first-ever production data released by the iconic Swiss watchmaker, Rolex. Such a remarkable valuation not only underscores the enduring allure of this luxury brand but also […]