Can Swiss Watches Compete on Value? Swiss watches have long been synonymous with luxury, precision, and craftsmanship. However, in recent years, the industry has faced challenges as the prices of Swiss timepieces have continued to rise. With consumers becoming more discerning and the market experiencing a downturn in luxury spending, Swiss watchmakers are finding themselves […]
Marketing 101 for the Unpredictable Year Ahead
Marketing 101 for the Unpredictable Year Ahead As we navigate through the ever-changing landscape of consumer behavior and global economic uncertainty, one thing remains certain – the importance of effective marketing strategies. Despite the challenges posed by higher prices and unpredictable market conditions, consumer spending continues to show resilience. In the year ahead, reaching out […]
Executive Memo | Luxury Has a Pricing Problem. What Now?
Executive Memo | Luxury Has a Pricing Problem. What Now? In the realm of big luxury brands, a troubling trend has emerged – steep price hikes that are shaking the very foundation of their value proposition. This sudden shift has led to a sharp downturn in the demand for luxury megabrands this year, sparking concerns […]