Marketing 101 for the Unpredictable Year Ahead As we navigate through the ever-changing landscape of consumer behavior and global economic uncertainty, one thing remains certain – the importance of effective marketing strategies. Despite the challenges posed by higher prices and unpredictable market conditions, consumer spending continues to show resilience. In the year ahead, reaching out […]
Executive Memo | Luxury Has a Pricing Problem. What Now?
Executive Memo | Luxury Has a Pricing Problem. What Now? In the realm of big luxury brands, a troubling trend has emerged – steep price hikes that are shaking the very foundation of their value proposition. This sudden shift has led to a sharp downturn in the demand for luxury megabrands this year, sparking concerns […]