How the New York Liberty Became the WNBA’s Most Fashionable Team The intersection of sports and fashion has long been a captivating space, where athletes and teams showcase their style both on and off the court. In recent years, the New York Liberty of the Women’s National Basketball Association (WNBA) has not only made a […]
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament The renowned French label Lacoste is making significant strides in the world of sports sponsorships by securing a sponsorship deal for the prestigious Rolex Paris Masters Tennis Tournament. This move not only underscores Lacoste’s deep-rooted connection to the world of sports but also highlights the increasing interest […]
Tiger Woods and Nike End Partnership After 27 Years
Tiger Woods and Nike End Partnership After 27 Years After an impressive and enduring 27-year partnership, Tiger Woods announced the end of his sponsorship deal with sports giant Nike. The golf legend took to Instagram on Monday to share the news, marking the conclusion of one of the most iconic athlete-brand relationships in sports history. […]
The NFL Makes a Play for Women’s Fashion
The NFL Makes a Play for Women’s Fashion In the ever-changing landscape of professional sports, the NFL is making a bold move to tap into the world of women’s fashion. After experiencing a significant surge in viewership and buzz last season, thanks in part to high-profile appearances by pop sensation Taylor Swift, the league is […]
Case Study | Fashion’s New Rules For Sports Marketing
Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]
Crypto exchange WhiteBit signs with Juventus
WhiteBit Scores Big: Becomes Juventus’ New Sleeve Sponsor In the fast-paced world of sports marketing, partnerships between cryptocurrency exchanges and major football clubs are becoming increasingly common. The latest development in this trend comes from Italy, where WhiteBit has stepped up to the plate to replace Azimut as Juventus’ sleeve sponsor. This move marks another […]
Skims Named Underwear Partner of the NBA
Skims Named Underwear Partner of the NBA The National Basketball Association made a groundbreaking announcement on Monday as it unveiled a multi-year partnership with Skims, the renowned shapewear, intimates, and apparel label founded by none other than Kim Kardashian. This strategic collaboration marks a significant milestone for both the fashion and sports industries, paving the […]