How Boy Smells is Rebounding After a Creative Overhaul Backlash Boy Smells, the queer-founded fragrance label, has been making waves in the industry by offering unique scents that challenge traditional gender norms. However, the brand recently faced a setback when it underwent a creative overhaul that sparked negative chatter among its customer base. Despite this […]
Gen Alpha Looks for Its Own Rhode
Gen Alpha Looks for Its Own Rhode The landscape of consumerism is ever-shifting, especially when it comes to younger generations. Just as Gen Z revolutionized the way we view and interact with brands, Gen Alpha, the cohort born from 2010 onwards, is already showing signs of having its own distinct preferences and desires. In a […]
At Burberry, Fashion and Music Collide
At Burberry, Fashion and Music Collide Designer Daniel Lee sampled the stylishness of musicians in his latest outing for the British megabrand, reports Tim Blanks. Burberry, the iconic luxury fashion house, has been making waves in the industry with its innovative approach to blending fashion and music. This unique fusion of two artistic realms has […]
How Y2K Teen Brands Are Winning in the TikTok Era
How Y2K Teen Brands Are Winning in the TikTok Era Legacy retailers like Hollister and Pacsun have been making a remarkable comeback in the retail industry by tapping into the power of Gen-Z and leveraging the trends of the TikTok era. These Y2K teen brands, once considered outdated, are now experiencing a resurgence in popularity […]
American Eagle Is Sticking With Sydney Sweeney
American Eagle Is Sticking With Sydney Sweeney American Eagle Outfitters is making waves in the fashion industry with its strategic decision to stick with Sydney Sweeney, the talented actress known for her role in the hit TV series “Euphoria.” The retailer has been leveraging the buzz around Sweeney, along with NFL star Travis Kelce, in […]
The Kicks You Wear: It’s the Summer of Zellerfeld
The Kicks You Wear: It’s the Summer of Zellerfeld For years, customers have been begging for innovation in the footwear space. Now, it seems, Zellerfeld is bringing plenty of it to the table. Zellerfeld, a relatively new player in the shoe industry, has been making waves with its fresh approach to design and functionality. The […]
How Brands Are Taking On Quince
Rising to the Challenge: How Brands Are Competing with Quince In the ever-changing landscape of retail, one company has managed to carve out a lucrative niche for itself. Quince, the dupe retailer, has skyrocketed to success, boasting a valuation of $4.5 billion. How did this underdog manage to rise to the top? By offering consumers […]
K-Makeup Couldn’t Go Global. Now It’s Trying Again.
K-Makeup: Revitalizing Global Expansion Through TikTok Virality and Diverse Shade Ranges Over a decade ago, Korean cosmetic brands made their first attempt to break into Western markets, only to fall short of expectations. However, in a strategic move to capitalize on the global popularity of K-beauty, these brands are making a comeback, armed with new […]
DTC Brand Quince Valued at Over $4.5 Billion
DTC Brand Quince Valued at Over $4.5 Billion Direct-to-consumer (DTC) brands have been making waves in the retail industry for the past few years, disrupting traditional business models and capturing the attention of consumers worldwide. One such brand that has recently taken the spotlight is Quince, an accessible luxury label that has gained popularity through […]
The Marketing Magic Behind Sydney Sweeney’s American Eagle Campaign
The Marketing Magic Behind Sydney Sweeney’s American Eagle Campaign American Eagle, a well-known retailer in the fashion industry, has been through a challenging year, like many other businesses around the world. However, the brand is not backing down in the face of adversity. Instead, it is strategically leveraging the star power and girl-next-door appeal of […]