Rothy’s Has a Plan to Outlast the Ballet Flat Craze Rothy’s, the innovative footwear brand that made a splash in the fashion industry nearly a decade ago with its flats crafted from recycled plastic, is proving that it is not just a one-hit-wonder. While the ballet flat craze may come and go, Rothy’s has strategically […]
How to Acquire Customers with Instagram Ads in 2025
How to Acquire Customers with Instagram Ads in 2025 In the ever-evolving landscape of digital marketing, acquiring customers through Instagram ads has become a strategic priority for brands looking to boost their online presence and drive sales. With paid marketing on Meta (formerly known as Facebook) becoming more cost-effective and efficient in targeting specific customer […]
How to Master the Art of “Trash Talk” Marketing
How to Master the Art of “Trash Talk” Marketing In the world of sportswear, competition is fierce both on and off the court. As the NBA Finals heat up, sportswear brands are not only battling it out through their sponsored teams but also through the art of “trash talk” marketing. This playful yet strategic form […]
When Parke Pops Up, Gen-Z Comes Out
When Parke Pops Up, Gen-Z Comes Out Parke, the apparel brand that has taken social media by storm, recently hosted its largest pop-up event to date, drawing massive crowds of enthusiastic Gen-Z fans. With a strong presence on TikTok, Parke has quickly established itself as a viral sensation, leveraging the power of social media to […]
Denim Enters Its ‘No Rules’ Era
Denim Enters Its ‘No Rules’ Era Denim, once a staple in every wardrobe, has undergone significant transformations over the years. From the Millennial craze for skinny jeans to Gen-Z’s love for ultra-baggy styles, denim trends have evolved and diversified, creating a fashion landscape where anything goes. The days of strict fashion rules dictating the do’s […]
How Nara Smith Chose Her First Beauty Campaign
Nara Smith: The Rising Star Behind Cetaphil’s Eczema Collection Campaign Nara Smith, a prominent model and TikTok influencer, has recently made headlines as the face of Cetaphil’s latest eczema collection campaign. This collaboration marks a significant milestone in Smith’s career and underscores Cetaphil’s strategic move to target a younger demographic. Smith’s journey to landing her […]
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business In the fast-paced world of social media, TikTok has emerged as a powerhouse for brand exposure and product launches, particularly in the beauty industry. With influencer-led strategies and a ‘halo effect’ that extends across various channels, TikTok has become the go-to platform for businesses looking to make […]
How to Get Into — And Stay In — Sephora
Cracking the Code: Mastering the Art of Getting Into and Thriving in Sephora In the ever-competitive beauty industry, securing a coveted spot on the shelves of top retailers like Sephora, Ulta Beauty, and Target can be a game-changer for brands. These retail giants wield significant influence, making the journey to getting in and staying in […]
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social? In an era dominated by social media influencers and digital marketing, the decision of a major player in the beauty industry to step away from social platforms raises intriguing questions about the relationship between beauty brands and social media. Lush, the renowned bodycare […]
Puig Posts 14% Rise in Holiday Sales
Puig Posts 14% Rise in Holiday Sales Puig, the Barcelona-based powerhouse known for its luxurious perfume brands such as Rabanne, Carolina Herrera, and Jean Paul Gaultier, has recently reported a significant surge in holiday sales. The company disclosed that its net sales for the final quarter of the year, spanning from October to December 31, […]