Cracking the Code: Mastering the Art of Getting Into and Thriving in Sephora In the ever-competitive beauty industry, securing a coveted spot on the shelves of top retailers like Sephora, Ulta Beauty, and Target can be a game-changer for brands. These retail giants wield significant influence, making the journey to getting in and staying in […]
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social? In an era dominated by social media influencers and digital marketing, the decision of a major player in the beauty industry to step away from social platforms raises intriguing questions about the relationship between beauty brands and social media. Lush, the renowned bodycare […]
Puig Posts 14% Rise in Holiday Sales
Puig Posts 14% Rise in Holiday Sales Puig, the Barcelona-based powerhouse known for its luxurious perfume brands such as Rabanne, Carolina Herrera, and Jean Paul Gaultier, has recently reported a significant surge in holiday sales. The company disclosed that its net sales for the final quarter of the year, spanning from October to December 31, […]
What Comes After TikTok’s Wild Weekend
The Future of Influencer Marketing Post-TikTok’s Turbulent Weekend TikTok’s recent rollercoaster ride has left many US users and brands in a state of uncertainty. With a significant number of individuals relying on the platform for their livelihoods, and brands reaping the benefits of successful partnerships, the sudden fragmentation of the social media landscape poses a […]
Angelika Eremeeva: Breaking the Mold with Cutting-Edge SMM Strategies
Angelika Eremeeva, a trailblazer in digital marketing, has worked with globally recognized travel brands like Booking, Expedia, SkyUp Airlines, Travelpayouts, and WayAway. Her creative approach to social media marketing has revolutionized audience engagement, driving organic growth into the millions. Angelika shares her thoughts on how SMM is transforming the way brands build meaningful relationships with […]