K-Makeup: Revitalizing Global Expansion Through TikTok Virality and Diverse Shade Ranges Over a decade ago, Korean cosmetic brands made their first attempt to break into Western markets, only to fall short of expectations. However, in a strategic move to capitalize on the global popularity of K-beauty, these brands are making a comeback, armed with new […]
DTC Brand Quince Valued at Over $4.5 Billion
DTC Brand Quince Valued at Over $4.5 Billion Direct-to-consumer (DTC) brands have been making waves in the retail industry for the past few years, disrupting traditional business models and capturing the attention of consumers worldwide. One such brand that has recently taken the spotlight is Quince, an accessible luxury label that has gained popularity through […]
The Marketing Magic Behind Sydney Sweeney’s American Eagle Campaign
The Marketing Magic Behind Sydney Sweeney’s American Eagle Campaign American Eagle, a well-known retailer in the fashion industry, has been through a challenging year, like many other businesses around the world. However, the brand is not backing down in the face of adversity. Instead, it is strategically leveraging the star power and girl-next-door appeal of […]
Why Athletes Are Beauty’s Real MVPs
Why Athletes Are Beauty’s Real MVPs In the ever-evolving world of beauty and cosmetics, a new trend has emerged that is disrupting the traditional norms of celebrity partnerships. Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander are stepping into the spotlight as unlikely ambassadors for major cosmetics brands, connecting them to underserved communities in […]
African Sneaker Brands Go Global
African Sneaker Brands Go Global The sneaker industry has long been dominated by big players from the West, but a new wave of African sneaker brands is making its mark on the global stage. From big hitters to scrappy start-ups, companies from Kenya, Nigeria, Senegal, and South Africa are vying for a piece of the […]
This Week: Fashion’s Back-to-School Dilemma
This Week: Fashion’s Back-to-School Dilemma As the summer draws to a close, retailers are gearing up for the back-to-school season, a crucial time for the fashion industry. With an estimated $11 billion at stake, this period can make or break the yearly revenue for many brands and stores. However, this year presents a unique challenge […]
Rothy’s Has a Plan to Outlast the Ballet Flat Craze
Rothy’s Has a Plan to Outlast the Ballet Flat Craze Rothy’s, the innovative footwear brand that made a splash in the fashion industry nearly a decade ago with its flats crafted from recycled plastic, is proving that it is not just a one-hit-wonder. While the ballet flat craze may come and go, Rothy’s has strategically […]
How to Acquire Customers with Instagram Ads in 2025
How to Acquire Customers with Instagram Ads in 2025 In the ever-evolving landscape of digital marketing, acquiring customers through Instagram ads has become a strategic priority for brands looking to boost their online presence and drive sales. With paid marketing on Meta (formerly known as Facebook) becoming more cost-effective and efficient in targeting specific customer […]
How to Master the Art of “Trash Talk” Marketing
How to Master the Art of “Trash Talk” Marketing In the world of sportswear, competition is fierce both on and off the court. As the NBA Finals heat up, sportswear brands are not only battling it out through their sponsored teams but also through the art of “trash talk” marketing. This playful yet strategic form […]
When Parke Pops Up, Gen-Z Comes Out
When Parke Pops Up, Gen-Z Comes Out Parke, the apparel brand that has taken social media by storm, recently hosted its largest pop-up event to date, drawing massive crowds of enthusiastic Gen-Z fans. With a strong presence on TikTok, Parke has quickly established itself as a viral sensation, leveraging the power of social media to […]