Sunscreen to Shoppers: Pick Your Poison As unchecked facts infiltrate the health and wellness market, indie sunscreen brands are burning out on misinformation — and getting heated in the comment section. The sunscreen industry is currently experiencing a revolution with the rise of independent brands challenging established giants. These indie sunscreen companies are often founded […]
How 1 Hotels Attracts Luxury’s Elusive Sustainably Motivated Consumers
How 1 Hotels Attracts Luxury’s Elusive Sustainably Motivated Consumers In the bustling heart of Brooklyn Bridge, a new player has emerged in the luxury hospitality scene – 1 Hotels. What sets this hotel apart is not just its opulent accommodations and exquisite service, but its unwavering commitment to sustainability. In a world where consumers are […]
How Portuguese Brands Are Implementing Digital Strategies Today
How Portuguese Brands Are Implementing Digital Strategies Today The Portuguese Footwear Association, APICCAPS, recently took a proactive step towards the future by organizing the Digi4Fashion event in Porto. This event brought together brand leaders and business professionals from the footwear and fashion industries to discuss the digital opportunities that lie ahead for the industry in […]
How Zales Is Marketing Diamonds to Gen-Z
How Zales Is Marketing Diamonds to Gen-Z Zales, a renowned name in the world of fine jewelry, is making waves with its innovative approach to marketing diamonds to Gen-Z. Traditionally, diamonds and precious metals have been marketed as symbols of special occasions like engagements, weddings, or anniversaries. However, Zales is breaking away from this traditional […]
When Every Product Launch Is a Holiday
When Every Product Launch Is a Holiday In the fast-paced world of marketing and consumerism, every brand is constantly striving to capture the attention of their target audience. From social media campaigns to celebrity endorsements, companies are always looking for new and innovative ways to stand out from the competition. One strategy that has been […]