How Zales Is Marketing Diamonds to Gen-Z Zales, a renowned name in the world of fine jewelry, is making waves with its innovative approach to marketing diamonds to Gen-Z. Traditionally, diamonds and precious metals have been marketed as symbols of special occasions like engagements, weddings, or anniversaries. However, Zales is breaking away from this traditional […]
When Every Product Launch Is a Holiday
When Every Product Launch Is a Holiday In the fast-paced world of marketing and consumerism, every brand is constantly striving to capture the attention of their target audience. From social media campaigns to celebrity endorsements, companies are always looking for new and innovative ways to stand out from the competition. One strategy that has been […]