The Business of Beauty Global Awards: An Update on 2024’s Winners In the ever-competitive world of beauty, staying ahead of the curve is essential for success. The Business of Beauty Global Awards, known for recognizing innovative beauty startups, recently revealed the winners of its 2024 edition. These visionary companies have not only received prestigious accolades […]
Can You Sell Sexual Wellness Without Sex?
Can You Sell Sexual Wellness Without Sex? The sexual wellness industry, once a promising and rapidly growing sector, is currently facing setbacks in the United States. With mainstream retailers stepping back and social media platforms imposing restrictions on digital marketing related to sexual products, brands within this space are being forced to pivot and rethink […]
How Emerging Brands Can Solve the Wholesale Puzzle
How Emerging Brands Can Solve the Wholesale Puzzle In the ever-changing landscape of retail, emerging brands are constantly seeking new ways to navigate the complex world of wholesale. Partnering with department stores and boutiques used to be the traditional route for new labels to gain exposure and reach a wider audience. However, with the rise […]
PepsiCo Leverages Data to Enhance Sales Amid Changing Consumer Preferences
PepsiCo is taking significant steps to adapt to the shifting landscape of consumer demand by enhancing its data collaboration efforts with major retailers. This strategy comes in response to declining sales and the growing preference among consumers for budget-friendly options, which have notably affected snack sales volumes. As a result, the company has revised its […]