Full Coverage: Inside the Foundation Wars, Nykaa Lands Deepika Padukone, Bobbi Brown Tells All This week, I go deep on makeup and the global retail wars. The beauty industry is a battlefield where brands fight for supremacy, and the latest skirmish involves the battle for the perfect foundation. With the rise of social media influencers […]
Nykaa Names Deepika Padukone Global Ambassador
Nykaa Names Deepika Padukone Global Ambassador Nykaa, the leading Indian retailer in the beauty industry, has made a strategic move by appointing Bollywood actress Deepika Padukone as its Global Ambassador. This collaboration marks a significant milestone for Nykaa as it aims to strengthen its foothold in the beauty market not only in India but also […]
Katrina Kaif Brings Indian Beauty to the World
Katrina Kaif Brings Indian Beauty to the World When it comes to beauty, the world is constantly seeking new trends, products, and influences. In recent years, there has been a shift towards celebrating diversity and embracing beauty standards from all corners of the globe. One individual who is at the forefront of this movement is […]
Nykaa Expects Strong Growth as Shoppers Keep Spending on Luxury Beauty
Nykaa Expects Strong Growth as Shoppers Keep Spending on Luxury Beauty Indian beauty retailer Nykaa is on the brink of a significant expansion as it anticipates robust growth in the coming months. The company’s optimistic outlook stems from its strategic move to venture into smaller cities and towns, tapping into previously untapped markets. As Nykaa […]
Nykaa Acquires Indian Beauty Brand Earth Rhythm
In a significant move within the Indian beauty market, Nykaa, a prominent digital-first beauty and fashion retailer, has acquired Earth Rhythm, a brand known for its commitment to clean skincare and sustainable practices. This acquisition follows a minority investment made by Nykaa in Earth Rhythm two years prior, indicating a strong belief in the brand’s […]