Sneaker Brand On to Launch New Line With FKA Twigs Swiss-based sneaker brand On is taking a bold step into the world of celebrity collaborations by teaming up with British musician FKA Twigs. The innovative brand, known for its cutting-edge technology and stylish designs, is set to release a new line of training apparel in […]
Adidas Has Extended Contract With Basketball Star Anthony Edwards, CEO Confirms
Adidas Extends Contract with Basketball Phenom Anthony Edwards, CEO Confirms In the realm of sports endorsements, securing a deal with a rising star can significantly impact a brand’s trajectory. This rings especially true for Adidas, as they recently announced the extension of their partnership with basketball sensation Anthony Edwards. The confirmation came directly from the […]
‘Sportstyle’ Footwear Is Taking Over the Sneaker Resale Market
Sportstyle Footwear: The Rising Star of Sneaker Resale Market In the fast-paced world of sneaker resale, a new player has emerged to steal the spotlight from the traditional heavyweights. Brands like Asics, Hoka, and Salomon are making waves and reshaping the landscape of the secondhand market. Once overshadowed by the dominance of basketball shoes, these […]
What Happens After Sneaker Resale Prices Peak?
The Future of Sneaker Resale Market: Navigating Post-Peak Prices In the realm of fashion and streetwear, the sneaker resale market has been a lucrative and dynamic space where enthusiasts and investors alike have reaped significant profits. However, recent trends have shown a decline in the resale value of hyped shoes, sparking discussions about the sustainability […]
The Sneaker Resale Market Is Broken
The Sneaker Resale Market Is Broken The sneaker resale market, once a thriving and lucrative industry, is now facing a crisis. The oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, shaking the very foundation of this market. As a result, smaller platforms that once thrived on the resale of exclusive sneakers […]
How Much Does Sneaker Innovation Matter?
How Much Does Sneaker Innovation Matter? In the ever-competitive world of athletic footwear, innovation is key. With so many brands constantly introducing new performance technologies, it can be overwhelming for consumers to decipher which features truly make one product stand out from another. The question then arises: How much does sneaker innovation really matter, and […]
Adidas Comeback Gains Ground With Widespread Rise in Sales
Adidas, the prominent German sportswear manufacturer, has reported remarkable growth during the third quarter of 2024, indicating that chief executive Bjørn Gulden’s turnaround plan is effectively reviving the brand. The company’s recent performance has been characterized by a notable increase in revenue, particularly in various global markets, contributing to an optimistic outlook for the future. […]
Nike’s Declining Brand Heat, in Five Charts
Nike is facing critical challenges under the leadership of new CEO Elliott Hill, who recently assumed the reins of a company grappling with evolving market dynamics and dwindling brand prestige. Once considered the epitome of sneaker culture, Nike’s brand heat has cooled significantly, particularly in the wake of the pandemic’s unique consumer preferences. As Hill […]