Tag: #Nike #ElliottHill #sneakerculture #brandstrategy #consumertrends

Nike’s Declining Brand Heat, in Five Charts

Nike is facing critical challenges under the leadership of new CEO Elliott Hill, who recently assumed the reins of a company grappling with evolving market dynamics and dwindling brand prestige. Once considered the epitome of sneaker culture, Nike’s brand heat has cooled significantly, particularly in the wake of the pandemic’s unique consumer preferences. As Hill […]

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