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Levi Strauss Beats Quarterly Sales Estimates on Steady Denim Demand
Ulta Beauty Pauses Target Shop-in-Shop Openings
Trump Threatens 50% More China Tariffs, Teases Talks With Others
Game of clones: Dire wolves reborn as Colossal unleashes world’s first de-extinction
US-Israel defense collaboration hits ‘Bullseye’ with new missile initiative
US plans sci-fi-style ‘Golden Dome’ to destroy nukes, hypersonic missiles from space
RTGs: The nuclear heart that runs spacecraft far beyond the sun’s reach
LVMH Names New CEOs at Fendi, Louis Vuitton China and Kenzo
Space-based solar power closer than ever as US startup readies orbit test in 2026 
Levi Strauss Beats Quarterly Sales Estimates on Steady Denim Demand
Ulta Beauty Pauses Target Shop-in-Shop Openings
Trump Threatens 50% More China Tariffs, Teases Talks With Others
Game of clones: Dire wolves reborn as Colossal unleashes world’s first de-extinction
US-Israel defense collaboration hits ‘Bullseye’ with new missile initiative
US plans sci-fi-style ‘Golden Dome’ to destroy nukes, hypersonic missiles from space
RTGs: The nuclear heart that runs spacecraft far beyond the sun’s reach
LVMH Names New CEOs at Fendi, Louis Vuitton China and Kenzo
Space-based solar power closer than ever as US startup readies orbit test in 2026 

Tag: modern brand communications

Branding Luxury Retail
Aria Patel

The Logic Behind Chanel’s Boat Race Deal

The Strategic Storytelling: Decoding Chanel’s Partnership with the Boat Race Chanel, the epitome of French luxury, recently made headlines with its unexpected sponsorship of the prestigious annual Oxford-Cambridge Boat Race. While some might view this partnership as an odd pairing, digging deeper reveals a strategic move rooted in brand storytelling rather than mere exposure. Frédéric […]

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