Louis Vuitton Names Pierre Castillon VP Communications, Strategic Planning And Digital Luxury fashion house Louis Vuitton has recently announced the appointment of Pierre Castillon as the Vice President of Communications, Strategic Planning, and Digital. In this new role, Castillon will report directly to Blake Harrop, overseeing the integration of strategic planning and performance measurement across […]
The Logic Behind Chanel’s Boat Race Deal
The Strategic Storytelling: Decoding Chanel’s Partnership with the Boat Race Chanel, the epitome of French luxury, recently made headlines with its unexpected sponsorship of the prestigious annual Oxford-Cambridge Boat Race. While some might view this partnership as an odd pairing, digging deeper reveals a strategic move rooted in brand storytelling rather than mere exposure. Frédéric […]