Space NK Bets on Young Shoppers With New London Flagship Space NK, the renowned British beauty retailer, is making waves with its latest strategic move – a dazzling new flagship store on London’s iconic Oxford Street. This bold step marks the brand’s most ambitious venture to date, solidifying its commitment to capturing the hearts of […]
Case Study | Fashion’s New Rules For Sports Marketing
Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]
Youth unrest set to drive Bitcoin’s rise
Youth Unrest Set to Drive Bitcoin’s Rise In the realm of finance, trends and movements are often influenced by factors beyond just economic indicators and market behaviors. One such driving force behind the recent surge in Bitcoin adoption and price is the growing frustration among young people with capitalism. According to analyst Jordi Visser, this […]
Why DTC Is Finally Investing in Brand Marketing
The Rise of Brand Marketing: How DTC Brands are Shifting Strategies Direct-to-consumer (DTC) brands have long been synonymous with aggressive social media advertising tactics to capture the attention of their target audience. From the likes of Rothy’s to Everlane, these digitally native companies have relied heavily on digital ads and influencer partnerships to drive sales […]
This Week: Is H&M’s Turnaround Working?
Is H&M’s Turnaround Gaining Momentum? H&M, one of the leading fast fashion retailers globally, has been on a mission to revamp its image and regain lost ground in the highly competitive retail industry. The company is set to release its first-quarter results this week, offering a glimpse into whether its turnaround efforts are proving successful. […]
TikTok Grabs Market Share From Shein Despite Looming Risks
TikTok Shop Surges Ahead, Outpacing Shein in Market Share Race In the ever-competitive landscape of e-commerce, TikTok has emerged as a formidable player, making significant strides in grabbing market share from established giants like Shein. Recent data revealed by BSM’s Joe Hung showcases TikTok’s impressive performance, with observed sales skyrocketing by a staggering 153 percent […]
The Problems with Gucci and Dior
The Challenges Ahead for Gucci and Dior After experiencing a remarkable surge in sales over the past five years, luxury powerhouses LVMH’s Dior and Kering’s Gucci are now encountering significant challenges. Despite their contrasting situations, both brands are navigating through turbulent waters in the ever-competitive fashion industry. Gucci, under the umbrella of Kering, has been […]
Piaget’s CEO on Powering Growth in a Challenging Watch Market
Piaget’s CEO Benjamin Comar: Reviving the Glamour of Swiss Watches in a Challenging Market In the realm of luxury watches, where tradition meets innovation, Piaget stands as a beacon of timeless elegance and exquisite craftsmanship. As the CEO of this prestigious Richemont-owned brand, Benjamin Comar has been spearheading a revival, breathing new life into the […]
The Truth About Gen-Z and Millennial Employees
The Truth About Gen-Z and Millennial Employees In the ever-changing landscape of the fashion industry, understanding the needs and expectations of different generations is crucial for the success of any business. With Gen-Z and Millennial employees making up a significant portion of the workforce, it is essential for fashion companies, both big and small, to […]
Trump hints at TikTok deal within 30 days
Trump hints at TikTok deal within 30 days The ongoing saga of TikTok’s potential sale has taken a new turn as President Trump recently hinted at a possible deal within the next 30 days. With the deadline looming, the fate of the popular video-sharing app hangs in the balance, garnering attention from investors worldwide. The […]