Burberry Revival Faces Fresh Runway Test Burberry, the iconic British luxury fashion house, is gearing up for a fresh runway test under the leadership of its new CEO, Josh Schulman. Tasked with revitalizing the brand’s image and relevance in an ever-changing market, Schulman has wasted no time in overhauling Burberry’s messaging to resonate with a […]
Why CMOs Should Have a Seat at the Pricing Table
Why CMOs Should Have a Seat at the Pricing Table In the dynamic world of business, the role of Chief Marketing Officers (CMOs) continues to evolve, extending far beyond traditional marketing responsibilities. As companies strive to stay competitive and meet the ever-changing demands of consumers, it has become increasingly clear that CMOs bring a unique […]
At the US Open, Beauty Wants to Play With the Pros
At the US Open, Beauty Wants to Play With the Pros The world of sports has always been synonymous with power, skill, and determination. Athletes are admired not only for their physical abilities but also for their influence off the field. In recent years, marketing to players has become big business as the athletes themselves […]
Inside Breitling’s Big Bet on the NFL
Breitling Scores Big with $30 Million NFL Partnership Breitling, the renowned Swiss watchmaker, has made a strategic move by teaming up with the National Football League (NFL) in a groundbreaking partnership estimated at $30 million. This bold collaboration not only solidifies Breitling’s presence in the US market but also opens up exciting new avenues for […]
Glossier Launches Swing State Ad Campaign
Glossier Launches Swing State Ad Campaign Glossier, the trendy beauty brand known for its minimalist aesthetic and inclusive approach to skincare and makeup, is making headlines once again. This time, it’s not for a new product launch or a celebrity collaboration, but for something much more impactful – a voter registration campaign. In a bold […]
Former Expedia CEO Buys Troubled Luxury Lingerie Brand La Perla
Former Expedia CEO Peter Kern has made headlines in the business world once again, this time for his recent acquisition of the troubled luxury lingerie brand La Perla. The Italian brand, which has been facing legal challenges and financial difficulties, was purchased by Kern for a reported €25 million. This move marks a significant shift […]
Allow Thom Browne to Re-Introduce Himself
Allow Thom Browne to Re-Introduce Himself Renowned designer Thom Browne is no stranger to the world of high fashion. With his signature gray suits and unique approach to tailored menswear, he has long been a favorite among the fashion elite. However, Browne is now setting his sights on a new goal – to widen his […]
The Architect of Olaplex’s Turnaround
The Architect of Olaplex’s Turnaround In the fast-paced world of beauty and haircare, few brands have made as much of an impact as Olaplex. Known for its revolutionary hair repair treatments, Olaplex quickly rose to fame, becoming a favorite among beauty enthusiasts and professionals alike. However, like many success stories, Olaplex faced its own set […]
How Luggage Brand Monos Is Capturing Consumer Attention and Trust
Capturing Consumer Attention and Trust: The Success Story of Luggage Brand Monos In the ever-competitive market of luggage brands, standing out and gaining consumer trust is no easy feat. However, Monos, a premium luggage brand, seems to have cracked the code on how to capture the attention and trust of consumers. With a strategic expansion […]
How to Get Into — And Stay In — Sephora
Cracking the Code: Mastering the Art of Getting Into and Thriving in Sephora In the ever-competitive beauty industry, securing a coveted spot on the shelves of top retailers like Sephora, Ulta Beauty, and Target can be a game-changer for brands. These retail giants wield significant influence, making the journey to getting in and staying in […]