Cracking the Code: Mastering the Art of Getting Into and Thriving in Sephora In the ever-competitive beauty industry, securing a coveted spot on the shelves of top retailers like Sephora, Ulta Beauty, and Target can be a game-changer for brands. These retail giants wield significant influence, making the journey to getting in and staying in […]
Gucci’s Marketing and Communications Shakeup Continues
Gucci, the illustrious Italian luxury brand, recently witnessed a significant shift in its marketing and communications landscape with the departure of chief brand officer Alessio Vannetti. This exit is part of a broader trend, as the company seeks to restructure its operations amidst troubling sales figures. Under the leadership of a new CEO, significant changes […]
How Brands Make the Most of Sample Sales
The landscape of fashion retail has notably transformed in recent years, and one of the most interesting shifts is the evolution of sample sales. Originally seen as discreet inventory clearances, these events have morphed into vibrant marketing opportunities for brands. By harnessing the power of social media, particularly platforms like TikTok, brands are now able […]
Levi Partners With Beyoncé in Exclusive Ad Campaign
In an exciting collaboration, Levi Strauss & Co. has partnered with global pop icon Beyoncé for a new advertising campaign designed to harness the immense cultural momentum following the artist’s recent album, “Cowboy Carter.” Featuring a track titled “Levii’s Jeans,” the album has elevated Levi’s visibility, prompting the company to reimagine some of its most […]