MAC Cosmetics Elevates Global Creative Direction with Nicola Formichetti MAC Cosmetics, the renowned beauty brand recognized for its bold and innovative approach to makeup, has recently announced a significant change in its creative leadership. Nicola Formichetti, a multi-talented creative known for his groundbreaking work with global icons such as Lady Gaga and Diesel, has been […]
MAC’s Plan to Win: Lip Oil and Nepo Babies
MAC’s Plan to Win: Lip Oil and Nepo Babies MAC Cosmetics, the renowned makeup brand under the Estée Lauder umbrella, has once again set the beauty industry abuzz with its latest campaign featuring Lipglass Air. In a strategic move to captivate a younger audience and stay ahead in the competitive market, MAC has enlisted the […]
How to Get Beauty PR Right in Africa
How to Get Beauty PR Right in Africa In recent years, global beauty giants like MAC Cosmetics and L’Oréal have been making significant strides in Africa. These industry leaders have been diligently laying the groundwork and establishing robust distribution channels across the continent. However, their focus has now shifted towards creating impactful marketing activations to […]