Piaget’s CEO Benjamin Comar: Reviving the Glamour of Swiss Watches in a Challenging Market In the realm of luxury watches, where tradition meets innovation, Piaget stands as a beacon of timeless elegance and exquisite craftsmanship. As the CEO of this prestigious Richemont-owned brand, Benjamin Comar has been spearheading a revival, breathing new life into the […]
Sabyasachi Stages Lavish Mumbai Show Amid Global Expansion
Sabyasachi Stages Lavish Mumbai Show Amid Global Expansion Indian fashion maestro Sabyasachi Mukherjee recently celebrated a significant milestone in his career, commemorating his 25th anniversary in the industry. The renowned designer seized this momentous occasion to stage a lavish show in Mumbai, captivating audiences with his exquisite creations and strategic vision for the future. The […]
The Future of ‘Made in Italy’: ‘Many Factories Will Disappear’
The Future of ‘Made in Italy’: ‘Many Factories Will Disappear’ Italy has long been synonymous with luxury and quality in the world of fashion and design. The label “Made in Italy” carries prestige and tradition, representing craftsmanship and excellence. However, recent trends indicate a challenging road ahead for the country’s manufacturing sector. In the first […]
Prada’s Plan for Growing in a Luxury Downturn
Prada’s Plan for Growing in a Luxury Downturn In the realm of luxury fashion, the concept of ‘polyhedric brand equity’ has become increasingly crucial. It’s a term that embodies the multifaceted nature of a brand’s reputation, influence, and desirability across various dimensions. When it comes to polyhedric brand equity, few names shine as brightly as […]
Messika: Inside French Jewellery’s Most Disruptive Success
Messika: Inside French Jewellery’s Most Disruptive Success French jewellery brand Messika has taken the industry by storm with its unique combination of casual designs, edgy campaigns, and a strong foundation in the diamond industry. This winning formula has propelled Messika to become a global jewellery empire, captivating audiences worldwide. At the helm of this disruptive […]
Birkenstock Sues ‘Copycat’ Rivals Claiming Its Sandals Are Applied Art
Birkenstock Sues ‘Copycat’ Rivals Claiming Its Sandals Are Applied Art German footwear giant, Birkenstock, known for its iconic cork-soled sandals, is currently embroiled in a legal battle that could have far-reaching implications for the fashion industry. The company is seeking to have its beloved sandals recognized as “works of applied art” and thus protected by […]
Executive Memo | Luxury Has a Pricing Problem. What Now?
In the world of high fashion, pricing has become a critical issue for brands striving to maintain their market position and appeal to their customers. A recent report by HSBC indicates that products from major luxury brands now cost, on average, 54% more than they did in 2019. This dramatic increase presents a considerable challenge, […]