Mulberry’s Revamped Strategy: Bringing British Bags Back to the Forefront Mulberry, the iconic British luxury brand, has had its fair share of ups and downs over the years. Despite once being a beloved label known for its craftsmanship and quality, the company has struggled with dwindling profits and missed opportunities to capitalize on emerging trends. […]
# How Polène Is Growing French DTC Handbags Into an International Success
PARIS – Would you wait in line for two hours for a $580 bag? For the growing fanbase of French direct-to-consumer label Polène, the answer is clearly oui. Founded by three siblings in 2016, Polène has rapidly established itself as a formidable player in the luxury handbag market, with projected sales surpassing €142 million (around […]