Exclusive: Amouage Is The First Beauty Brand to Join Aura Blockchain Consortium In a groundbreaking move that is set to revolutionize the luxury fragrance industry, Amouage has become the first beauty brand to join the prestigious Aura Blockchain Consortium. This strategic partnership marks a significant milestone in the world of beauty and blockchain technology, as […]
Ludivine Pont Named CEO of Santa Maria Novella
Ludivine Pont Named CEO of Santa Maria Novella In a surprising move that has captured the attention of the luxury industry, Balenciaga’s chief marketeer, Ludivine Pont, is set to depart from the prestigious Kering-owned brand to assume the role of CEO at Santa Maria Novella. This transition marks a significant shift in leadership for both […]
Estée Lauder Launches Balmain Fragrances
In a strategic move set to reshape the fragrance landscape, Estée Lauder has officially launched its partnership with Balmain through a new fragrance collection titled “Les Éternels de Balmain.” This innovative line includes eight gender-neutral fragrances, each retailing at $300 for a 50ml bottle, with discovery sets available for $55. The inception of Balmain Beauty […]