Tag: Innovative Marketing Strategies

How Zales Is Marketing Diamonds to Gen-Z

How Zales Is Marketing Diamonds to Gen-Z Zales, a renowned name in the world of fine jewelry, is making waves with its innovative approach to marketing diamonds to Gen-Z. Traditionally, diamonds and precious metals have been marketed as symbols of special occasions like engagements, weddings, or anniversaries. However, Zales is breaking away from this traditional […]

Exclusive: Diane von Furstenberg Inks Distribution Deal With Zalando

Exclusive: Diane von Furstenberg Inks Distribution Deal With Zalando Diane von Furstenberg, the iconic American dress brand, has made a strategic move by inking a distribution deal with Zalando. This partnership marks a significant shift for the fashion house as it transitions from traditional wholesale models to exclusive regional distribution agreements as part of its […]

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