Redefining Success Metrics for Brand Ambassadors In the ever-evolving landscape of marketing and brand partnerships, the role of brand ambassadors has become increasingly vital. These individuals serve as the face of a brand, embodying its values and messaging to a wide audience. However, the traditional metrics used to measure the success of these partnerships may […]
Temu US Sales Plunge 25% Amid Tariff Barrage
Temu US Sales Plunge 25% Amid Tariff Barrage In the competitive landscape of retail, companies are constantly battling challenges to maintain their market share and profitability. Recent reports have shown that Temu, a prominent player in the fashion industry, is facing a significant hurdle as its US sales have plummeted by a staggering 25%. This […]
Why DTC Is Finally Investing in Brand Marketing
The Rise of Brand Marketing: How DTC Brands are Shifting Strategies Direct-to-consumer (DTC) brands have long been synonymous with aggressive social media advertising tactics to capture the attention of their target audience. From the likes of Rothy’s to Everlane, these digitally native companies have relied heavily on digital ads and influencer partnerships to drive sales […]
Rothy’s Has a Plan to Outlast the Ballet Flat Craze
Rothy’s Has a Plan to Outlast the Ballet Flat Craze Rothy’s, the innovative footwear brand that made a splash in the fashion industry nearly a decade ago with its flats crafted from recycled plastic, is proving that it is not just a one-hit-wonder. While the ballet flat craze may come and go, Rothy’s has strategically […]
The New Rules of Brand Ambassadorship
The New Rules of Brand Ambassadorship In the ever-evolving landscape of influencer marketing, brands are redefining the rules of engagement when it comes to brand ambassadorship. Gone are the days where star power and follower count were the sole metrics of success. As the influencer economy matures, brands are now placing a greater emphasis on […]
How Portuguese Brands Are Implementing Digital Strategies Today
How Portuguese Brands Are Implementing Digital Strategies Today The Portuguese Footwear Association, APICCAPS, recently took a proactive step towards the future by organizing the Digi4Fashion event in Porto. This event brought together brand leaders and business professionals from the footwear and fashion industries to discuss the digital opportunities that lie ahead for the industry in […]
How Zales Is Marketing Diamonds to Gen-Z
How Zales Is Marketing Diamonds to Gen-Z Zales, a renowned name in the world of fine jewelry, is making waves with its innovative approach to marketing diamonds to Gen-Z. Traditionally, diamonds and precious metals have been marketed as symbols of special occasions like engagements, weddings, or anniversaries. However, Zales is breaking away from this traditional […]
How to Sell Home Design Online
The Ultimate Guide to Selling Home Design Online In a post-pandemic world where the luxury sector has experienced a notable cooldown, e-tailers have continued to show unwavering commitment to homeware and design objects. This dedication has opened up new opportunities for entrepreneurs looking to capitalize on the ever-growing online market for home design products. With […]
The Debrief | Is Forever 21 Shein’s Biggest Victim Yet?
The Debrief | Is Forever 21 Shein’s Biggest Victim Yet? In the fast-paced world of fashion retail, few names have been as ubiquitous as Forever 21. For years, the brand was synonymous with affordable, trendy clothing that appealed to a wide range of consumers. However, as the retail landscape continues to shift and evolve, Forever […]
How to Get Into — And Stay In — Sephora
Cracking the Code: Mastering the Art of Getting Into and Thriving in Sephora In the ever-competitive beauty industry, securing a coveted spot on the shelves of top retailers like Sephora, Ulta Beauty, and Target can be a game-changer for brands. These retail giants wield significant influence, making the journey to getting in and staying in […]