The Aqua-for You Page: How a Gen-Z Favorite Skin Balm is Dominating the Market Without Ads In the ever-competitive world of beauty brands targeting Gen-Z consumers, where marketing budgets often soar into the billions, one particular skincare product seems to have found a way to rise above the noise without the need for flashy ad […]
Can TikTok’s ‘Shirtless Race’ Become More than a Trend?
Can TikTok’s ‘Shirtless Race’ Become More than a Trend? In the world of social media challenges and viral trends, TikTok has been at the forefront of introducing unique and sometimes bizarre challenges that capture the attention of millions of users worldwide. One recent trend that has been gaining traction on the platform is the ‘Shirtless […]
UK cracks down on rogue influencers
UK Takes Strong Action Against Misleading Influencers In recent times, the influence of social media personalities, or influencers, has skyrocketed. With millions of followers hanging onto their every word and recommendation, influencers have become powerful marketing tools for brands looking to reach new audiences. However, with great power comes great responsibility, and some influencers have […]
The Business of Beauty Global Forum 2025
The Business of Beauty Global Forum 2025: A Glimpse into the Future of the Beauty Industry The beauty industry has always been a dynamic and ever-evolving sector, constantly setting new trends and pushing boundaries. As we look ahead to 2025, the upcoming Business of Beauty Global Forum promises to be a pivotal event that will […]
Can Gaming Go Glam?
Can Gaming Go Glam? The intersection of gaming and glamour has reached new heights with the launch of Godmode, a makeup brand co-founded by the talented actress Chloë Grace Moretz and the sensational pop star Rina Sawayama. With alter-egos, intricate backstories, and a range of products including highlighters and lip liners, Godmode is making waves […]
MAC’s Plan to Win: Lip Oil and Nepo Babies
MAC’s Plan to Win: Lip Oil and Nepo Babies MAC Cosmetics, the renowned makeup brand under the Estée Lauder umbrella, has once again set the beauty industry abuzz with its latest campaign featuring Lipglass Air. In a strategic move to captivate a younger audience and stay ahead in the competitive market, MAC has enlisted the […]
How to Get Beauty PR Right in Africa
How to Get Beauty PR Right in Africa In recent years, global beauty giants like MAC Cosmetics and L’Oréal have been making significant strides in Africa. These industry leaders have been diligently laying the groundwork and establishing robust distribution channels across the continent. However, their focus has now shifted towards creating impactful marketing activations to […]
Influencer Brands Are Making a Comeback
Influencer Brands Are Making a Comeback In the ever-changing landscape of business, trends come and go, and this holds especially true for influencer-founded brands. After a series of high-profile setbacks that led to a decline in their popularity at the beginning of the decade, influencer brands are now experiencing a resurgence. A new generation of […]
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business In the fast-paced world of social media, TikTok has emerged as a powerhouse for brand exposure and product launches, particularly in the beauty industry. With influencer-led strategies and a ‘halo effect’ that extends across various channels, TikTok has become the go-to platform for businesses looking to make […]
This Week: Tariffs and TikTok, 24/7
This Week: Tariffs and TikTok, 24/7 In the realm of the fashion industry, the spotlight is once again shining on President Trump and his administration as they gear up to implement new tariffs and navigate the intricacies of a potential TikTok sale. After a short break from the chaos of trade wars and tech acquisitions, […]