Tag: influencer marketing

How to Build a Male Influencer Brand

Building a Male Influencer Brand: Strategies for Success In the realm of fashion startups, a new wave of male creators is making a significant impact. These entrepreneurs are not only cultivating niche audiences but also expanding their influence by establishing retail stores and engaging in strategic collaborations. To build a successful male influencer brand that […]

ShopMy Doubles Down on Its E-Commerce Ambitions

ShopMy Doubbles Down on Its E-Commerce Ambitions In the realm of e-commerce, where competition is fierce and trends are ever-changing, staying ahead of the curve is crucial for success. ShopMy, the influencer monetization platform, is doing just that by doubling down on its e-commerce ambitions with the launch of a new app and a refreshed […]

In Hair Care, Stylists Are the Real Influencers

In Hair Care, Stylists Are the Real Influencers In the bustling realm of hair care, where trends come and go like the changing seasons, one thing remains constant: the influence of hairstylists. While social media influencers and celebrities often grab the spotlight when it comes to promoting beauty products, it is the trusted stylists who […]

How ‘Dopamine Culture’ Rewired Fashion

How ‘Dopamine Culture’ Rewired Fashion In the age of social media and digital content consumption, the luxury fashion industry has found itself at a crossroads where traditional marketing tactics no longer hold the same sway over consumers. The rise of what experts are calling ‘Dopamine Culture’ has fundamentally altered the way fashion brands interact with […]

The Debrief | How Fashion Learned to Love The Real Housewives

The Debrief | How Fashion Learned to Love The Real Housewives Once dismissed as lowbrow entertainment, “The Real Housewives” has quietly transformed into fashion’s guilty pleasure. Diana Pearl joins The Debrief to unpack how reality TV’s most famous franchise found itself embraced by brands, consumers, and even luxury insiders. In the realm of high fashion […]

Inside Fashion’s Biggest Olympics Ever

Inside Fashion’s Biggest Olympics Ever The intersection of sports and fashion has never been more pronounced than in the lead-up to the 2024 Olympic Games in Paris. Historically dominated by sportswear behemoths, this year’s event is witnessing a significant shift, with a surge of fashion brands eagerly stepping into the marketing arena. These fashion advertisers […]

‘Jake the Rizzbot’ stuns Austin with Gen Z slang, cowboy hat, and viral swagger

Jake the Rizzbot Stuns Austin with Gen Z Slang, Cowboy Hat, and Viral Swagger We’ve only heard about legends, but it looks like we’re experiencing the making of one. In the heart of Austin, a new sensation is taking the social media world by storm. Jake, known as “The Rizzbot” to his ever-growing fan base, […]

Why So Many Beauty Founders Are Morphing Into Gurus

From Beauty Moguls to Life Gurus: The Rise of Beauty Founders Sharing Wisdom with the Masses In the ever-evolving world of entrepreneurship, it’s becoming increasingly common to see successful beauty founders transitioning into the role of gurus. These individuals, who have built empires in the beauty industry, are now realizing that their businesses alone may […]

Case Study | How to Maximise Your Influencer Strategy

Case Study | How to Maximise Your Influencer Strategy In today’s fast-paced digital landscape, leveraging influencers has become a cornerstone of successful marketing strategies. The power of social media has exponentially increased the reach and impact of influencers, turning them into key players in brand promotion and customer engagement. As businesses strive to stay ahead […]

The Aqua-for You Page

The Aqua-for You Page: How a Gen-Z Favorite Skin Balm is Dominating the Market Without Ads In the ever-competitive world of beauty brands targeting Gen-Z consumers, where marketing budgets often soar into the billions, one particular skincare product seems to have found a way to rise above the noise without the need for flashy ad […]

Back To Top