The Fragrance Brand, the Influencer, and the $60,000 Wedding Gift In the realm of influencer marketing, the stakes are high, the competition fierce, and the rewards potentially astronomical. When a fragrance brand recently made headlines for gifting a $60,000 wedding present to an influencer, the marketing world collectively raised an intrigued eyebrow. It’s not every […]
American Eagle Is Sticking With Sydney Sweeney
American Eagle Is Sticking With Sydney Sweeney American Eagle Outfitters is making waves in the fashion industry with its strategic decision to stick with Sydney Sweeney, the talented actress known for her role in the hit TV series “Euphoria.” The retailer has been leveraging the buzz around Sweeney, along with NFL star Travis Kelce, in […]
The First Descendant faces backlash over AI-generated streamer ads
The First Descendant Marketing Strategy Sparks Controversy with AI-Generated Streamer Ads The realm of marketing in the digital age has been continuously evolving, with brands seeking innovative ways to capture the attention of consumers in a crowded online space. One such strategy that has recently come under scrutiny is the use of AI-generated streamer avatars […]
Vogue, Louis Vuitton and the State of Fashion Media
Vogue, Louis Vuitton, and the State of Fashion Media In the realm of fashion media, the relationship between brands and magazines has always been somewhat symbiotic. Brands provide the financial support that keeps publications afloat, while magazines offer a platform for brands to showcase their latest collections. However, in recent years, the lines between editorial […]
How to Build a Male Influencer Brand
Building a Male Influencer Brand: Strategies for Success In the realm of fashion startups, a new wave of male creators is making a significant impact. These entrepreneurs are not only cultivating niche audiences but also expanding their influence by establishing retail stores and engaging in strategic collaborations. To build a successful male influencer brand that […]
ShopMy Doubles Down on Its E-Commerce Ambitions
ShopMy Doubbles Down on Its E-Commerce Ambitions In the realm of e-commerce, where competition is fierce and trends are ever-changing, staying ahead of the curve is crucial for success. ShopMy, the influencer monetization platform, is doing just that by doubling down on its e-commerce ambitions with the launch of a new app and a refreshed […]
In Hair Care, Stylists Are the Real Influencers
In Hair Care, Stylists Are the Real Influencers In the bustling realm of hair care, where trends come and go like the changing seasons, one thing remains constant: the influence of hairstylists. While social media influencers and celebrities often grab the spotlight when it comes to promoting beauty products, it is the trusted stylists who […]
How ‘Dopamine Culture’ Rewired Fashion
How ‘Dopamine Culture’ Rewired Fashion In the age of social media and digital content consumption, the luxury fashion industry has found itself at a crossroads where traditional marketing tactics no longer hold the same sway over consumers. The rise of what experts are calling ‘Dopamine Culture’ has fundamentally altered the way fashion brands interact with […]
The Debrief | How Fashion Learned to Love The Real Housewives
The Debrief | How Fashion Learned to Love The Real Housewives Once dismissed as lowbrow entertainment, “The Real Housewives” has quietly transformed into fashion’s guilty pleasure. Diana Pearl joins The Debrief to unpack how reality TV’s most famous franchise found itself embraced by brands, consumers, and even luxury insiders. In the realm of high fashion […]
Inside Fashion’s Biggest Olympics Ever
Inside Fashion’s Biggest Olympics Ever The intersection of sports and fashion has never been more pronounced than in the lead-up to the 2024 Olympic Games in Paris. Historically dominated by sportswear behemoths, this year’s event is witnessing a significant shift, with a surge of fashion brands eagerly stepping into the marketing arena. These fashion advertisers […]