The First Descendant Marketing Strategy Sparks Controversy with AI-Generated Streamer Ads The realm of marketing in the digital age has been continuously evolving, with brands seeking innovative ways to capture the attention of consumers in a crowded online space. One such strategy that has recently come under scrutiny is the use of AI-generated streamer avatars […]
Vogue, Louis Vuitton and the State of Fashion Media
Vogue, Louis Vuitton, and the State of Fashion Media In the realm of fashion media, the relationship between brands and magazines has always been somewhat symbiotic. Brands provide the financial support that keeps publications afloat, while magazines offer a platform for brands to showcase their latest collections. However, in recent years, the lines between editorial […]
How to Build a Male Influencer Brand
Building a Male Influencer Brand: Strategies for Success In the realm of fashion startups, a new wave of male creators is making a significant impact. These entrepreneurs are not only cultivating niche audiences but also expanding their influence by establishing retail stores and engaging in strategic collaborations. To build a successful male influencer brand that […]
ShopMy Doubles Down on Its E-Commerce Ambitions
ShopMy Doubbles Down on Its E-Commerce Ambitions In the realm of e-commerce, where competition is fierce and trends are ever-changing, staying ahead of the curve is crucial for success. ShopMy, the influencer monetization platform, is doing just that by doubling down on its e-commerce ambitions with the launch of a new app and a refreshed […]
In Hair Care, Stylists Are the Real Influencers
In Hair Care, Stylists Are the Real Influencers In the bustling realm of hair care, where trends come and go like the changing seasons, one thing remains constant: the influence of hairstylists. While social media influencers and celebrities often grab the spotlight when it comes to promoting beauty products, it is the trusted stylists who […]
How ‘Dopamine Culture’ Rewired Fashion
How ‘Dopamine Culture’ Rewired Fashion In the age of social media and digital content consumption, the luxury fashion industry has found itself at a crossroads where traditional marketing tactics no longer hold the same sway over consumers. The rise of what experts are calling ‘Dopamine Culture’ has fundamentally altered the way fashion brands interact with […]
The Debrief | How Fashion Learned to Love The Real Housewives
The Debrief | How Fashion Learned to Love The Real Housewives Once dismissed as lowbrow entertainment, “The Real Housewives” has quietly transformed into fashion’s guilty pleasure. Diana Pearl joins The Debrief to unpack how reality TV’s most famous franchise found itself embraced by brands, consumers, and even luxury insiders. In the realm of high fashion […]
Inside Fashion’s Biggest Olympics Ever
Inside Fashion’s Biggest Olympics Ever The intersection of sports and fashion has never been more pronounced than in the lead-up to the 2024 Olympic Games in Paris. Historically dominated by sportswear behemoths, this year’s event is witnessing a significant shift, with a surge of fashion brands eagerly stepping into the marketing arena. These fashion advertisers […]
‘Jake the Rizzbot’ stuns Austin with Gen Z slang, cowboy hat, and viral swagger
Jake the Rizzbot Stuns Austin with Gen Z Slang, Cowboy Hat, and Viral Swagger We’ve only heard about legends, but it looks like we’re experiencing the making of one. In the heart of Austin, a new sensation is taking the social media world by storm. Jake, known as “The Rizzbot” to his ever-growing fan base, […]
Why So Many Beauty Founders Are Morphing Into Gurus
From Beauty Moguls to Life Gurus: The Rise of Beauty Founders Sharing Wisdom with the Masses In the ever-evolving world of entrepreneurship, it’s becoming increasingly common to see successful beauty founders transitioning into the role of gurus. These individuals, who have built empires in the beauty industry, are now realizing that their businesses alone may […]