In the fast-paced landscape of beauty marketing, brands need to stay ahead of trends while adapting to new platforms. This is precisely the challenge facing Kristen Noel Crawley, the founder of KNC Beauty. Since its inception in 2016, KNC Beauty has carved out a niche in the saturated market, beginning with a single product: a […]
‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight
The emergence of “Momfluencers” has transformed the marketing landscape, with certain demographics exhibiting extraordinary buying power. The new Hulu series “The Secret Lives of Mormon Wives” exemplifies this rising trend, shining a light on the unique influencer segment stemming from Utah’s vibrant online community. By examining the phenomena surrounding this show and its stars, we […]
