In Hair Care, Stylists Are the Real Influencers In the bustling realm of hair care, where trends come and go like the changing seasons, one thing remains constant: the influence of hairstylists. While social media influencers and celebrities often grab the spotlight when it comes to promoting beauty products, it is the trusted stylists who […]
How ‘Dopamine Culture’ Rewired Fashion
How ‘Dopamine Culture’ Rewired Fashion In the age of social media and digital content consumption, the luxury fashion industry has found itself at a crossroads where traditional marketing tactics no longer hold the same sway over consumers. The rise of what experts are calling ‘Dopamine Culture’ has fundamentally altered the way fashion brands interact with […]
The Debrief | How Fashion Learned to Love The Real Housewives
The Debrief | How Fashion Learned to Love The Real Housewives Once dismissed as lowbrow entertainment, “The Real Housewives” has quietly transformed into fashion’s guilty pleasure. Diana Pearl joins The Debrief to unpack how reality TV’s most famous franchise found itself embraced by brands, consumers, and even luxury insiders. In the realm of high fashion […]
Inside Fashion’s Biggest Olympics Ever
Inside Fashion’s Biggest Olympics Ever The intersection of sports and fashion has never been more pronounced than in the lead-up to the 2024 Olympic Games in Paris. Historically dominated by sportswear behemoths, this year’s event is witnessing a significant shift, with a surge of fashion brands eagerly stepping into the marketing arena. These fashion advertisers […]
‘Jake the Rizzbot’ stuns Austin with Gen Z slang, cowboy hat, and viral swagger
Jake the Rizzbot Stuns Austin with Gen Z Slang, Cowboy Hat, and Viral Swagger We’ve only heard about legends, but it looks like we’re experiencing the making of one. In the heart of Austin, a new sensation is taking the social media world by storm. Jake, known as “The Rizzbot” to his ever-growing fan base, […]
Why So Many Beauty Founders Are Morphing Into Gurus
From Beauty Moguls to Life Gurus: The Rise of Beauty Founders Sharing Wisdom with the Masses In the ever-evolving world of entrepreneurship, it’s becoming increasingly common to see successful beauty founders transitioning into the role of gurus. These individuals, who have built empires in the beauty industry, are now realizing that their businesses alone may […]
Case Study | How to Maximise Your Influencer Strategy
Case Study | How to Maximise Your Influencer Strategy In today’s fast-paced digital landscape, leveraging influencers has become a cornerstone of successful marketing strategies. The power of social media has exponentially increased the reach and impact of influencers, turning them into key players in brand promotion and customer engagement. As businesses strive to stay ahead […]
The Aqua-for You Page
The Aqua-for You Page: How a Gen-Z Favorite Skin Balm is Dominating the Market Without Ads In the ever-competitive world of beauty brands targeting Gen-Z consumers, where marketing budgets often soar into the billions, one particular skincare product seems to have found a way to rise above the noise without the need for flashy ad […]
Can TikTok’s ‘Shirtless Race’ Become More than a Trend?
Can TikTok’s ‘Shirtless Race’ Become More than a Trend? In the world of social media challenges and viral trends, TikTok has been at the forefront of introducing unique and sometimes bizarre challenges that capture the attention of millions of users worldwide. One recent trend that has been gaining traction on the platform is the ‘Shirtless […]
UK cracks down on rogue influencers
UK Takes Strong Action Against Misleading Influencers In recent times, the influence of social media personalities, or influencers, has skyrocketed. With millions of followers hanging onto their every word and recommendation, influencers have become powerful marketing tools for brands looking to reach new audiences. However, with great power comes great responsibility, and some influencers have […]