Influencer Brands Are Making a Comeback In the ever-changing landscape of business, trends come and go, and this holds especially true for influencer-founded brands. After a series of high-profile setbacks that led to a decline in their popularity at the beginning of the decade, influencer brands are now experiencing a resurgence. A new generation of […]
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business In the fast-paced world of social media, TikTok has emerged as a powerhouse for brand exposure and product launches, particularly in the beauty industry. With influencer-led strategies and a ‘halo effect’ that extends across various channels, TikTok has become the go-to platform for businesses looking to make […]
This Week: Tariffs and TikTok, 24/7
This Week: Tariffs and TikTok, 24/7 In the realm of the fashion industry, the spotlight is once again shining on President Trump and his administration as they gear up to implement new tariffs and navigate the intricacies of a potential TikTok sale. After a short break from the chaos of trade wars and tech acquisitions, […]
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness In the vast and ever-growing landscape of the beauty industry, there are certain products that stand out above the rest. These cult beauty products have a dedicated following of fans who swear by their transformative powers. But what does it take to turn […]
What’s Driving the Surge in Wellness Beverages
The Rise of Wellness Beverages: Enhancing Health and Performance through Functional Drinks In recent years, the wellness industry has witnessed a remarkable surge in the popularity of functional beverages. These drinks, often referred to as “functional” drinks, are becoming one of the fastest-growing segments within the broader wellness economy. With promises to enhance skin radiance, […]
The Debrief | Can Estée Lauder Win Over the Modern Beauty Consumer?
The Debrief | Can Estée Lauder Win Over the Modern Beauty Consumer? Estée Lauder, a longstanding beauty conglomerate, is facing a pivotal moment in its illustrious history. With falling sales and fierce competition threatening its market dominance, the company has turned to new CEO Stéphane de la Faverie to spearhead a strategic overhaul aimed at […]
Milan Court to Try Influencer Chiara Ferragni for Fraud Over Charity Claims
Milan Court to Try Influencer Chiara Ferragni for Fraud Over Charity Claims Italian influencer Chiara Ferragni, known for her fashion empire and massive following on social media, is facing legal trouble as Milan prosecutors have charged her with fraud. The charges stem from allegedly misleading charity claims associated with the sale of Christmas cakes and […]
Influencer Marketing Platform ShopMy Raises $77.5 Million Funding Round
Influencer Marketing Platform ShopMy Raises $77.5 Million Funding Round In the realm of digital marketing, influencer collaborations have become a powerhouse strategy for brands looking to connect with their target audience in a more authentic and engaging way. One platform that has been making waves in the influencer marketing landscape is ShopMy, which recently announced […]
Meta’s Community Notes to exclude paid ads
Meta’s Community Notes: A Shift Towards Authenticity Meta, the parent company of Facebook, Instagram, and WhatsApp, has recently announced a significant change in its approach to content with the introduction of Community Notes. This new feature is set to exclude paid advertisements, marking a strategic shift towards prioritizing organic, authentic content within its platforms. In […]
What Users Need to Know About China’s RedNote App
China’s RedNote App: The Rising Social Media Platform Amidst TikTok Ban Concerns In the realm of social media, where platforms rise and fall in the blink of an eye, one app has been making waves recently – RedNote. With the potential ban of TikTok looming in the United States, RedNote has seen a significant surge […]