The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness In the vast and ever-growing landscape of the beauty industry, there are certain products that stand out above the rest. These cult beauty products have a dedicated following of fans who swear by their transformative powers. But what does it take to turn […]
What’s Driving the Surge in Wellness Beverages
The Rise of Wellness Beverages: Enhancing Health and Performance through Functional Drinks In recent years, the wellness industry has witnessed a remarkable surge in the popularity of functional beverages. These drinks, often referred to as “functional” drinks, are becoming one of the fastest-growing segments within the broader wellness economy. With promises to enhance skin radiance, […]
The Debrief | Can Estée Lauder Win Over the Modern Beauty Consumer?
The Debrief | Can Estée Lauder Win Over the Modern Beauty Consumer? Estée Lauder, a longstanding beauty conglomerate, is facing a pivotal moment in its illustrious history. With falling sales and fierce competition threatening its market dominance, the company has turned to new CEO Stéphane de la Faverie to spearhead a strategic overhaul aimed at […]
Milan Court to Try Influencer Chiara Ferragni for Fraud Over Charity Claims
Milan Court to Try Influencer Chiara Ferragni for Fraud Over Charity Claims Italian influencer Chiara Ferragni, known for her fashion empire and massive following on social media, is facing legal trouble as Milan prosecutors have charged her with fraud. The charges stem from allegedly misleading charity claims associated with the sale of Christmas cakes and […]
Influencer Marketing Platform ShopMy Raises $77.5 Million Funding Round
Influencer Marketing Platform ShopMy Raises $77.5 Million Funding Round In the realm of digital marketing, influencer collaborations have become a powerhouse strategy for brands looking to connect with their target audience in a more authentic and engaging way. One platform that has been making waves in the influencer marketing landscape is ShopMy, which recently announced […]
Meta’s Community Notes to exclude paid ads
Meta’s Community Notes: A Shift Towards Authenticity Meta, the parent company of Facebook, Instagram, and WhatsApp, has recently announced a significant change in its approach to content with the introduction of Community Notes. This new feature is set to exclude paid advertisements, marking a strategic shift towards prioritizing organic, authentic content within its platforms. In […]
What Users Need to Know About China’s RedNote App
China’s RedNote App: The Rising Social Media Platform Amidst TikTok Ban Concerns In the realm of social media, where platforms rise and fall in the blink of an eye, one app has been making waves recently – RedNote. With the potential ban of TikTok looming in the United States, RedNote has seen a significant surge […]
FashionValet Founders Charged After Wealth Fund Losses
The recent charges against Vivy Yusof and Fadzarudin Shah Anuar, the co-founders of FashionValet, highlight significant issues within the intersection of business ethics and social media influence. Malaysian prosecutors have accused the couple of criminal breach of trust, stemming from alleged financial mismanagement that resulted in notable losses for government-linked investment firms. Both influencers, renowned […]
An Instagram Beauty Brand Navigates a TikTok World
In the fast-paced landscape of beauty marketing, brands need to stay ahead of trends while adapting to new platforms. This is precisely the challenge facing Kristen Noel Crawley, the founder of KNC Beauty. Since its inception in 2016, KNC Beauty has carved out a niche in the saturated market, beginning with a single product: a […]
‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight
The emergence of “Momfluencers” has transformed the marketing landscape, with certain demographics exhibiting extraordinary buying power. The new Hulu series “The Secret Lives of Mormon Wives” exemplifies this rising trend, shining a light on the unique influencer segment stemming from Utah’s vibrant online community. By examining the phenomena surrounding this show and its stars, we […]