Bubble Skincare Taps Investment Bank to Accelerate Growth Bubble Skincare, the indie brand renowned for its affordable yet effective products such as the Slam Dunk Moisturizer and Soft Launch Cleanser, is gearing up for a major expansion. Founder Shai Eisenman recently revealed that the company has enlisted the expertise of investment bank Centerview to explore […]
Estée Lauder Companies Says Its Turnaround Is Working — Slowly
Estée Lauder Companies: Navigating a Slow but Steady Turnaround Estée Lauder Companies, a titan in the beauty industry, has been navigating choppy waters as it executes its recovery plan. While green shoots are starting to emerge in crucial markets like China, the road to full revitalization is proving to be a slow and challenging journey. […]
African Beauty Brands Head to the Lab
African Beauty Brands Head to the Lab The African beauty market has long been synonymous with natural and botanical brands, harnessing the continent’s rich resources to create products that cater to a wide range of skin and hair care needs. From shea butter to marula oil, these ingredients have been staples in beauty routines for […]
Indie Brands Are Making This Fashion’s Biggest Olympics Ever
Indie Brands Are Making This Fashion’s Biggest Olympics Ever As the world eagerly anticipates the upcoming Olympic Games, fashion enthusiasts have an additional reason to be excited. Countries like Canada, France, and Ireland have decided to collaborate with local indie brands to design and create uniforms for their teams. This unprecedented move marks a significant […]
Sunscreen to Shoppers: Pick Your Poison
Sunscreen to Shoppers: Pick Your Poison As unchecked facts infiltrate the health and wellness market, indie sunscreen brands are burning out on misinformation — and getting heated in the comment section. The sunscreen industry is currently experiencing a revolution with the rise of independent brands challenging established giants. These indie sunscreen companies are often founded […]
How an Indie Beauty Brand Finds Its Hero
How an Indie Beauty Brand Finds Its Hero In the vast and competitive landscape of the beauty industry, indie brands are constantly striving to stand out, make an impact, and capture the hearts of consumers. One crucial element that can propel an indie beauty brand to success is the discovery of a hero product. These […]
Can Designer Perfumes Win Over the Niche Customer?
Can Designer Perfumes Win Over the Niche Customer? In the realm of fragrance, the competition between designer perfumes and niche brands has been heating up. Luxury fashion houses such as Bottega Veneta, Balmain, and Rabanne are venturing into the world of ultra-premium scents to tap into the lucrative niche fragrance market. However, they are facing […]
How an Indie Running Brand Plans to Compete With Sneaker Giants
Satisfy’s Bold Step: Launching into the Competitive Sneaker Market In the realm of lifestyle activewear, the competition is fierce, with established sneaker giants dominating the market. However, indie running brand Satisfy is gearing up to make a splash with the release of its inaugural running sneaker this summer. This bold move marks the brand’s entry […]
The Debrief | Can Estée Lauder Win Over the Modern Beauty Consumer?
The Debrief | Can Estée Lauder Win Over the Modern Beauty Consumer? Estée Lauder, a longstanding beauty conglomerate, is facing a pivotal moment in its illustrious history. With falling sales and fierce competition threatening its market dominance, the company has turned to new CEO Stéphane de la Faverie to spearhead a strategic overhaul aimed at […]
How Big Box Retailers Won Over Premium Beauty Brands
In the competitive landscape of the beauty industry, premium brands are increasingly looking beyond traditional retail outlets like Sephora and Ulta Beauty. This shift in strategy is largely due to the aggressive expansion efforts of mass retailers such as Target and Walmart. These retailers have made substantial investments in their beauty sections, transforming their stores […]