How an Indie Beauty Brand Finds Its Hero In the vast and competitive landscape of the beauty industry, indie brands are constantly striving to stand out, make an impact, and capture the hearts of consumers. One crucial element that can propel an indie beauty brand to success is the discovery of a hero product. These […]
Can Designer Perfumes Win Over the Niche Customer?
Can Designer Perfumes Win Over the Niche Customer? In the realm of fragrance, the competition between designer perfumes and niche brands has been heating up. Luxury fashion houses such as Bottega Veneta, Balmain, and Rabanne are venturing into the world of ultra-premium scents to tap into the lucrative niche fragrance market. However, they are facing […]
How an Indie Running Brand Plans to Compete With Sneaker Giants
Satisfy’s Bold Step: Launching into the Competitive Sneaker Market In the realm of lifestyle activewear, the competition is fierce, with established sneaker giants dominating the market. However, indie running brand Satisfy is gearing up to make a splash with the release of its inaugural running sneaker this summer. This bold move marks the brand’s entry […]
The Debrief | Can Estée Lauder Win Over the Modern Beauty Consumer?
The Debrief | Can Estée Lauder Win Over the Modern Beauty Consumer? Estée Lauder, a longstanding beauty conglomerate, is facing a pivotal moment in its illustrious history. With falling sales and fierce competition threatening its market dominance, the company has turned to new CEO Stéphane de la Faverie to spearhead a strategic overhaul aimed at […]
How Big Box Retailers Won Over Premium Beauty Brands
In the competitive landscape of the beauty industry, premium brands are increasingly looking beyond traditional retail outlets like Sephora and Ulta Beauty. This shift in strategy is largely due to the aggressive expansion efforts of mass retailers such as Target and Walmart. These retailers have made substantial investments in their beauty sections, transforming their stores […]