Unlocking Dubai’s Potential: Anas Bukhash Discusses the City’s Role as a Global Crossroads Entrepreneur and podcast host Anas Bukhash recently sat down with BoF founder and CEO Imran Amed at BoF CROSSROADS 2025 to delve into the fascinating transformation of Dubai into a burgeoning global creative and business hub. This vibrant city has successfully positioned […]
The Ounass Formula for a Successful Brand Activation
The Ounass Formula for a Successful Brand Activation At BoF CROSSROADS 2025 in Dubai, Imran Amed, BoF’s founder and CEO, sat down with Khalid Al Tayer, CEO of luxury e-commerce platform Ounass, to unpack his strategy for success when launching a global brand in the Gulf. In the competitive landscape of luxury e-commerce, standing out […]
Will Gucci’s Demna Strategy Work?
Will Gucci’s Demna Strategy Work? When Kering, the luxury fashion conglomerate, announced its decision to appoint Demna Gvasalia, the creative genius behind Balenciaga, as the new creative director of Gucci, the fashion world was sent into a frenzy. The move was seen as a bold and risky strategy by many, considering Gucci’s status as one […]
Backstage Pass | Diesel
Behind the Scenes: Imran Amed Takes us Backstage at Diesel Autumn/Winter 2025 Show Imran Amed, the renowned fashion journalist and founder of The Business of Fashion, recently gave us an exclusive glimpse behind the curtains at the Diesel Autumn/Winter 2025 show. As Amed delved into the inner workings of the fashion industry powerhouse, we were […]
The BoF Podcast | The Great Luxury E-Commerce Reckoning
The BoF Podcast | The Great Luxury E-Commerce Reckoning The landscape of luxury e-commerce is undergoing a profound transformation, with industry leaders spearheading innovations to meet the evolving demands of consumers. Recently, at the prestigious BoF VOICES 2024 event, Mytheresa CEO Michael Kliger and Moda Operandi co-founder Lauren Santo Domingo took the stage with BoF […]