Francois Pinault, the esteemed founder of Kering SA, has experienced a dramatic decline in his wealth, which has dropped by two-thirds from its peak in August 2021. As of November 2024, he is ranked No. 105 on the Bloomberg Billionaires Index, marking a significant departure from his previous position among the top hundred wealthiest individuals […]
BoF Live | Increasing Brand Presence and Impact on TikTok
As social media platforms continue to evolve, businesses, especially in the fashion and beauty sectors, face the challenge of adapting their strategies to stay relevant. One platform that has emerged as a powerhouse for brand engagement is TikTok. Its unique blend of entertainment and community offers brands an unprecedented opportunity to connect with consumers, particularly […]
Brandon Tan to Join Cosmopolitan and Seventeen as Fashion Director
In a significant move for fashion media, Brandon Tan has been appointed as the fashion director for two of the most recognized youth-oriented brands, Cosmopolitan and Seventeen. This transition marks the first key hire by Willa Bennett, the recently appointed joint editor-in-chief of the publications. Tan’s tenure will officially commence on November 11, 2024. Tan […]
Leveraging ‘Deal Days’ for Long-Term Marketplace Success
In today’s competitive retail landscape, understanding and capitalizing on shopping events known as “Deal Days” can be a game changer for brands aiming to thrive in e-commerce. In 2024, during Amazon’s 48-hour Prime Day sale, US shoppers spent over $14 billion online—a staggering increase of 11 percent from the previous year. This trend highlights the […]
Gucci Picks Florence for Next Cruise Show
Gucci has made a significant announcement, declaring that its upcoming Cruise 2026 collection will debut in Florence, Italy, on May 15, 2025. This choice of location is particularly meaningful, as it is the city where the iconic fashion house was established by Guccio Gucci in 1921. For a brand like Gucci, rich in history and […]
Gucci’s Marketing and Communications Shakeup Continues
Gucci, the illustrious Italian luxury brand, recently witnessed a significant shift in its marketing and communications landscape with the departure of chief brand officer Alessio Vannetti. This exit is part of a broader trend, as the company seeks to restructure its operations amidst troubling sales figures. Under the leadership of a new CEO, significant changes […]
How Brands For Cowboys and Trail Enthusiasts Tread Being ‘in Fashion’
As fashion trends evolve, brands with deep-rooted identities often face unique challenges and opportunities. Tapping into trendiness, particularly for heritage brands tied to specific communities, can represent a significant avenue for growth. However, this endeavor is also fraught with risks, as failing to connect with established customers could alienate a brand’s core demographic. The barn […]
Gucci Names Stefano Cantino Its New CEO
In a strategic move that highlights both a response to internal challenges and a focus on revitalizing the brand’s identity, Gucci has appointed Stefano Cantino as its new CEO. Cantino, who previously served as deputy chief executive, succeeds Jean-François Palus, who stepped in as interim CEO earlier this year. Stefano Cantino brings with him a […]