The ongoing scrutiny of Google’s advertising practices has intensified, with the UK’s Competition and Markets Authority (CMA) formally accusing the tech giant of monopolistic behavior within the digital advertising sector. According to the CMA, Google’s actions have not only favored its advertising exchange, AdX, but have also stifled competition, potentially endangering the financial viability of […]
Small Ad-Tech Firms Fear Google’s Privacy Sandbox Impact
In recent years, Google has been at the forefront of discussions concerning data privacy and digital advertising. Its Privacy Sandbox initiative, which aims to phase out third-party cookies in favor of more privacy-centric solutions, has become a focal point of concern, particularly among smaller ad-tech firms. These companies express fears that the framework may inadvertently […]
Google Faces Antitrust Trial in the US Over Ad Dominance
In a pivotal move that could reshape the digital advertising landscape, Google is set to face an antitrust trial in Alexandria, Virginia. This legal battle, initiated by the U.S. Department of Justice (DOJ), accuses the tech giant of abusing its dominant position in the advertising technology sector, thereby stifling competition and adversely affecting news publishers. […]
TRAI and Google to enhance user security and combat spam in India
The digital landscape in India is undergoing significant changes as the Telecom Regulatory Authority of India (TRAI) collaborates with Google to enhance user security and combat the escalating problem of spam. This initiative aims to create a more secure online environment, fostering greater trust among users in their digital interactions. One of the most pressing […]
New Appointment at Google’s AI Division Strengthens Innovation
Google is making significant strides in its artificial intelligence (AI) efforts by appointing Noam Shazeer, a key figure in the industry, as co-lead of its Gemini AI project. With a trajectory that includes being a co-founder of Character.AI and a pivotal researcher at Google previously, Shazeer is tasked with guiding the development of AI models […]