John Lewis Targets Gen-Z With Topshop Revival Tie-Up John Lewis, the renowned department store operator, is set to make a significant move by teaming up with Topshop for a revival tie-up. In an effort to capture the attention of younger shoppers, particularly the Gen-Z demographic and their mothers, John Lewis will be hosting Topshop in […]
Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet
Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet Anthropologie, the renowned fashion and lifestyle brand, has recently made waves in the industry with its latest move – launching its most significant celebrity campaign to date. Featuring the popular ‘Riverdale’ star Camila Mendes, this advertisement marks a pivotal moment for the retailer […]
COS Is Hiring on BoF Careers
COS Is Hiring on BoF Careers Fashion enthusiasts and job seekers, rejoice! COS, the renowned fashion brand recognized for its modern, functional, and considered design, is on the lookout for fresh talent. If you have a passion for fashion and an eye for contemporary style, this could be your opportunity to join a globally acclaimed […]
The Kicks You Wear: A Chat with Steph Curry on “Super Shoes”
The Kicks You Wear: A Chat with Steph Curry on “Super Shoes” In the ever-evolving world of sports fashion, footwear plays a crucial role not only in performance but also in making a statement. Recently, three major players in the industry have made waves with their latest releases and comebacks. Warriors superstar, Stephen Curry, known […]
Thousands of well-preserved leather goods from 700 years ago reveal medieval Norway life
Unlocking the Past: Thousands of Well-Preserved Leather Goods from 700 Years Ago Reveal Medieval Norway Life Archaeologists from the Norwegian Maritime Museum uncovered thousands of remarkably well-preserved leather goods, providing an unprecedented glimpse into the daily life of medieval Norway. The discoveries, dating back to 700 years ago, shed light on the craftsmanship, trade networks, […]
OTB’s Marni Names Meryll Rogge Creative Director
Marni Names Meryll Rogge Creative Director: A Winning Choice for Innovation and Style Marni, the renowned fashion house under the OTB umbrella, has recently made a strategic and exciting decision by appointing Meryll Rogge as its new Creative Director. This move comes hot on the heels of Rogge’s prestigious win of France’s ANDAM fashion prize, […]
Martine Rose on Fashion’s Football Obsession
Martine Rose Scores Big with Nike Collaboration for US Women’s National Soccer Team Martine Rose, the renowned cult designer, has recently made waves in the fashion industry with her sellout collaboration with Nike for the US women’s national soccer team. This groundbreaking partnership not only showcases Rose’s innovative designs but also highlights the increasing intersection […]
June Ambrose on Leaving Puma and How Sports Changed Fashion
June Ambrose on Leaving Puma and How Sports Changed Fashion June Ambrose, the renowned stylist and costume designer, has recently announced her departure from Puma, where she held the position of creative director for women’s basketball. During her time at the sportswear giant, Ambrose made significant strides in elevating the stature of sports in high […]
The Debrief | In Activewear, Where Are the White Spaces?
The Debrief | In Activewear, Where Are the White Spaces? When it comes to activewear, the industry is constantly evolving to meet the demands of consumers who seek both functionality and style in their athletic wear. However, there are still some untapped areas within the activewear market that are ripe for exploration by fashion brands. […]
Why Boat Shoes Are Floating Up Everywhere in Fashion
Why Boat Shoes Are Floating Up Everywhere in Fashion Boat shoes, once considered a staple of preppy wardrobes, have made a remarkable comeback in the fashion scene. What was once a shoe primarily worn by sailors has now evolved into a high-fashion mainstay, with brands putting their unique spin on this classic silhouette. The resurgence […]