How to Keep the Gen-Z Fragrance Boom Going The fragrance industry has been a beacon of light amid the recent slowdown in beauty sales. Despite the challenges faced by the beauty sector, fragrances have continued to captivate consumers, particularly those in the Gen-Z demographic. This generation, born between the mid-1990s and early 2010s, is known […]
Inside Ulta Beauty’s Turnaround Plan
As the beauty retail sector adjusts, Ulta Beauty finds itself at a pivotal moment in its business journey. With competitors like Sephora and Amazon rapidly drawing in younger consumers, Ulta’s leadership presented its strategies during the annual Investor Day. The company’s goal is to enhance its relevance among Gen Z and Gen Alpha shoppers and […]