WNBA Players Are Using Merch to Underscore Their Value The world of sports has always been intertwined with activism and advocacy, with athletes often using their platform to highlight important social issues. In recent years, we have seen a surge in athletes, particularly in women’s sports, using merchandise as a powerful tool to amplify their […]
The Debrief | How Athletes Are Building Fashion Brands
The Debrief | How Athletes Are Building Fashion Brands In recent years, we’ve witnessed a fascinating trend taking the fashion industry by storm – athletes venturing into the realm of fashion and launching their own brands. This phenomenon has not only turned heads but has also proven to be a lucrative and creatively fulfilling endeavor […]
Why Athletes Are Beauty’s Real MVPs
Why Athletes Are Beauty’s Real MVPs In the ever-evolving world of beauty and cosmetics, a new trend has emerged that is disrupting the traditional norms of celebrity partnerships. Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander are stepping into the spotlight as unlikely ambassadors for major cosmetics brands, connecting them to underserved communities in […]
Pressure Eases on Nike, But Problems Remain
Pressure Eases on Nike, But Problems Remain In the world of sportswear, few brands carry the same level of recognition and prestige as Nike. From iconic swoosh logo to the slogan “Just Do It,” Nike has solidified its place as a powerhouse in the industry. However, like any company, Nike is not immune to challenges. […]
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Why Athletes Are Choosing Independence Over Nike and Adidas In the world of sports, major brands like Nike and Adidas have long been synonymous with success and prestige. Athletes dream of signing endorsement deals with these industry giants, seeing it as a stamp of approval for their talent and hard work. However, a shift is […]
How Nike Ran Off Course
How Nike Lost Its Stride: A Look at the Factors Behind the Brand’s Recent Slump Nike, the iconic sportswear giant, is currently facing its toughest challenge in over a decade. While its competitors are thriving and setting new trends in the industry, Nike seems to have lost its stride. The brand that was once synonymous […]
Case Study | Fashion’s New Rules For Sports Marketing
Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]
Meta Launches $399 Oakley AI Smart Glasses
Meta Launches $399 Oakley AI Smart Glasses Meta, previously known as Facebook, is making waves in the tech world once again with the launch of its latest product – the Oakley AI Smart Glasses. Following the success of its collaboration with Ray-Ban, Meta is now expanding its smart glasses offerings by partnering with Oakley, a […]
Is Nike Finally Winning With Women?
Is Nike Finally Winning With Women? Nike, the global sportswear giant, has long been a dominant force in the industry, but its success with women has not always been as prominent as its success with men. However, with recent bold marketing strategies, a revamped leadership team led by new brand president Amy Montagne, and the […]
Swiss Sneaker Brand On Lifts Sales Outlook as Customers Snap Up New Cloud 6
Swiss Sneaker Brand On Lifts Sales Outlook as Customers Snap Up New Cloud 6 Switzerland, known for its precision timepieces and exquisite chocolates, is now making waves in the world of sportswear with a brand that’s been gaining traction faster than a Roger Federer serve. The Swiss sneaker brand, backed by the tennis legend himself, […]