Why Athletes Are Choosing Independence Over Nike and Adidas In the world of sports, major brands like Nike and Adidas have long been synonymous with success and prestige. Athletes dream of signing endorsement deals with these industry giants, seeing it as a stamp of approval for their talent and hard work. However, a shift is […]
How Nike Ran Off Course
How Nike Lost Its Stride: A Look at the Factors Behind the Brand’s Recent Slump Nike, the iconic sportswear giant, is currently facing its toughest challenge in over a decade. While its competitors are thriving and setting new trends in the industry, Nike seems to have lost its stride. The brand that was once synonymous […]
Case Study | Fashion’s New Rules For Sports Marketing
Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]
Meta Launches $399 Oakley AI Smart Glasses
Meta Launches $399 Oakley AI Smart Glasses Meta, previously known as Facebook, is making waves in the tech world once again with the launch of its latest product – the Oakley AI Smart Glasses. Following the success of its collaboration with Ray-Ban, Meta is now expanding its smart glasses offerings by partnering with Oakley, a […]
Is Nike Finally Winning With Women?
Is Nike Finally Winning With Women? Nike, the global sportswear giant, has long been a dominant force in the industry, but its success with women has not always been as prominent as its success with men. However, with recent bold marketing strategies, a revamped leadership team led by new brand president Amy Montagne, and the […]
Swiss Sneaker Brand On Lifts Sales Outlook as Customers Snap Up New Cloud 6
Swiss Sneaker Brand On Lifts Sales Outlook as Customers Snap Up New Cloud 6 Switzerland, known for its precision timepieces and exquisite chocolates, is now making waves in the world of sportswear with a brand that’s been gaining traction faster than a Roger Federer serve. The Swiss sneaker brand, backed by the tennis legend himself, […]
How I Became… NFL’s First-Ever Fashion Editor
From Intern to Innovator: The Journey of NFL’s First-Ever Fashion Editor Kyle Smith, a trailblazer in the worlds of fashion and sports, has carved a unique path to success within the National Football League. His remarkable journey, from interning with renowned celebrity stylist Karla Welch to landing a position at the cutting-edge fashion brand Amiri, […]
Indie Fragrance Brands’ Big Athlete Opportunity
As athletes gain a stronger foothold in the world of fine fragrances, indie fragrance brands have yet to take full advantage of this trend. However, there is a significant opportunity for these niche brands to partner with sports stars, particularly as they draw the attention of a growing consumer market: young men. Take Isaac Quaynor, […]