The Debrief: How Fashion Brands Build Community in 2025 In an era marked by consumer caution and social fragmentation, fashion brands are strategically turning towards community-building as a cornerstone of their business strategies. Recognizing the power of fostering connections and emotional engagement with their audience, brands are prioritizing the cultivation of loyal communities to navigate […]
BoF and Lyst Connect New York’s ‘Power Brand’ Community
In an impressive gathering held at Hotel Chelsea in Manhattan, executives from some of New York’s most influential independent fashion brands assembled to discuss customer engagement strategies within a challenging retail landscape. This event, co-hosted by Nick Blunden, President of The Business of Fashion (BoF), and Emma McFerran, CEO of Lyst, spotlighted how New York’s […]