BoF Live | Rethinking Success Metrics for Brand Ambassadors In the ever-evolving landscape of brand ambassadorship, the traditional metrics of success are being challenged. As influencers and ambassadors play a crucial role in shaping consumer perceptions and driving engagement, brands are now reevaluating how they measure the impact of these partnerships. To delve deeper into […]
The New Holy Trinity: Hailey, Selena, and (Surprise!) Ariana
The Rise of the New Holy Trinity: Hailey, Selena, and (Surprise!) Ariana In the world of celebrity beauty brands, the competition is fierce. With the likes of Rihanna’s Fenty Beauty and Kylie Jenner’s Kylie Cosmetics dominating the market, it takes something truly special to stand out. Enter the new holy trinity of beauty: Hailey Bieber, […]